Findings for PPC in Chesapeake

Chesapeake Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Chesapeake was the 143rd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Chesapeake also ranks amongst the least expensive cities in Virginia, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 50% Higher in Chesapeake than Portsmouth

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Chesapeake are 50% higher than in Portsmouth. The average price of a click in Chesapeake is $10.23.

This price difference is understandable though, given the population of Portsmouth is less than Chesapeake, which generally means less competition and therefore lower prices.

To understand if prices in Chesapeake are relatively low, we also compared prices with Gilbert which has a similar population, and found the average price of a click in Chesapeake was 7% higher than in Gilbert. This suggests that perhaps Chesapeake prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Chesapeake

Summary PPC Stats for Chesapeake for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.23 143rd 24th 5th 1
Automotive/Vehicle Dealerships 3.63 102nd 22nd 6th 5
Tires 5.31 18th 8th 4th -10
Average 4.75 161st 29th 5th -1
Entertainment/Recreation Restaurants 1.26 152nd 30th 5th 27
Average 1.26 152nd 30th 5th 27
Finance Payday Loans 4.56 136th 19th 5th -20
Average 4.56 166th 24th 5th -4
Health, Beauty & Fitness Chiropractors 9.17 84th 18th 4th 0
Dentists 12.81 78th 10th 2nd 15
Average 11.90 52nd 7th 1st 4
Home & Garden Furniture 6.90 1st 1st 1st NA
Garage Doors 8.29 170th 28th 5th NA
Landscapers 5.04 79th 17th 3rd -22
Moving Companies 15.39 135th 27th 6th NA
Pest Control 17.08 141st 31st 4th -13
Plumbers 37.74 88th 13rd 5th 0
Roofing 51.67 3rd 2nd 1st 83
Self Storage Companies 13.82 84th 20th 5th -11
Average 19.96 72nd 13rd 3rd 6
Legal Law Firms 3.64 192nd 38th 10th NA
Average 3.64 215th 44th 10th NA
Real Estate Apartment Rentals 1.82 114th 33rd 8th -10
Condos 5.21 4th 1st 1st NA
New Home Developers 7.76 8th 5th 2nd -15
Realtors 5.26 5th 2nd 1st 16
Average 4.97 4th 2nd 1st 1
Travel Car Rentals 1.90 199th 42nd 9th NA
Hotels 2.70 186th 34th 7th -20
Average 2.43 229th 43rd 8th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.