Findings for PPC in Chesapeake

Chesapeake Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Chesapeake was the 173rd least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Chesapeake also ranks amongst the least expensive cities in Virginia, ranking as number 7th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Chesapeake Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Chesapeake keywords increased by 54% in November 2014.

Google Adwords Keyword Prices 55% Higher in Chesapeake than Portsmouth

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Chesapeake are 55% higher than in Portsmouth. The average price of a click in Chesapeake is $8.71.

This price difference is understandable though, given the population of Portsmouth is less than Chesapeake, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Gilbert, and found the average price of a click in Chesapeake was 9% lower than in Gilbert. This suggests that perhaps prices in Chesapeake are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Chesapeake

Summary PPC Stats for Chesapeake for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.71 173rd 33rd 7th NA
Automotive/Vehicle Dealerships 3.10 129th 26th 4th NA
Tires 4.91 25th 10th 5th 184
Average 4.31 171st 31st 6th NA
B2B Architects 0.65 101st 20th 3rd NA
Average 0.65 163rd 35th 7th NA
Entertainment/Recreation Restaurants 0.48 227th 46th 10th 13
Average 0.48 227th 46th 10th 13
Finance Payday Loans 7.49 101st 6th 3rd -6
Average 7.49 147th 19th 4th NA
Health, Beauty & Fitness Dentists 9.92 156th 23rd 5th 5
Average 9.92 76th 14th 4th 1
Home & Garden Furniture 7.44 1st 1st 1st NA
Landscapers 9.05 10th 2nd 1st 43
Moving Companies 6.31 240th 44th 9th -13
Pest Control 21.88 96th 23rd 5th 9
Plumbers 37.75 89th 14th 4th 0
Roofing 19.00 47th 14th 5th 5
Self Storage Companies 17.41 20th 8th 6th 2030
Average 17.69 98th 23rd 6th 161
Legal Law Firms 7.28 144th 27th 8th NA
Average 7.28 193rd 37th 9th NA
Real Estate Apartment Rentals 2.15 72nd 22nd 7th 64
Condos 4.10 12nd 4th 3rd NA
New Home Developers 9.77 2nd 1st 1st 47
Realtors 4.28 38th 8th 2nd 2
Average 4.92 7th 2nd 2nd 20
Travel Car Rentals 2.95 123rd 27th 7th NA
Hotels 3.32 111st 22nd 3rd 85
Average 3.20 129th 25th 6th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.