Findings for PPC in Chesapeake

Chesapeake Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Chesapeake was the 174th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Chesapeake also ranks amongst the least expensive cities in Virginia, ranking as number 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 46% Higher in Chesapeake than Portsmouth

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Chesapeake are 46% higher than in Portsmouth. The average price of a click in Chesapeake is $9.91.

This price difference is understandable though, given the population of Portsmouth is less than Chesapeake, which generally means less competition and therefore lower prices.

To understand if prices in Chesapeake are relatively low, we also compared prices with Gilbert which has a similar population, and found the average price of a click in Chesapeake was 10% higher than in Gilbert. This suggests that perhaps Chesapeake prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Chesapeake

Summary PPC Stats for Chesapeake for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.91 174th 33rd 7th 1
Automotive/Vehicle Auto Parts 0.81 148th 26th 5th -43
Dealerships 2.95 179th 39th 5th NA
Tires 6.82 14th 5th 3rd 11
Towing 0.79 184th 38th 7th -20
Average 3.64 232nd 44th 5th -10
Entertainment/Recreation Restaurants 0.69 202nd 43rd 9th -6
Average 0.69 202nd 43rd 9th -6
Finance Payday Loans 9.04 92nd 4th 3rd 86
Average 9.04 155th 25th 4th NA
Health, Beauty & Fitness Chiropractors 7.37 131st 27th 7th -31
Dentists 10.73 158th 19th 5th -16
Martial Arts 8.46 6th 1st 1st 0
Average 9.23 155th 23rd 6th -8
Home & Garden Furniture 3.67 36th 8th 2nd 6
Garage Doors 24.95 98th 15th 2nd 39
Landscapers 6.55 49th 5th 1st 2
Moving Companies 28.00 37th 7th 2nd 4
Pest Control 52.96 12nd 1st 1st 48
Plumbers 35.62 93rd 20th 6th -4
Roofing 26.80 39th 14th 5th NA
Self Storage Companies 20.43 24th 5th 5th 25
Average 22.14 68th 13rd 3rd 10
Legal Law Firms 8.99 138th 28th 8th NA
Average 8.99 195th 34th 9th NA
Real Estate Apartment Rentals 2.16 63rd 19th 5th 4
Condos 4.68 6th 1st 1st NA
New Home Developers 7.24 10th 7th 2nd -19
Realtors 5.49 6th 1st 1st -15
Average 4.75 5th 2nd 1st -7
Travel Car Rentals 4.20 26th 6th 2nd NA
Hotels 4.86 51st 5th 1st 87
Average 4.64 30th 4th 2nd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.