Findings for PPC in Norfolk

Norfolk Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Norfolk was the 74th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Norfolk also ranks amongst the least expensive cities in Virginia, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 118% Higher in Norfolk than Portsmouth

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Norfolk are 118% higher than in Portsmouth. The average price of a click in Norfolk is $14.78.

This price difference is understandable though, given the population of Portsmouth is less than Norfolk, which generally means less competition and therefore lower prices.

To understand if prices in Norfolk are relatively low, we also compared prices with Laredo which has a similar population, and found the average price of a click in Norfolk was 71% higher than in Laredo. This suggests that perhaps Norfolk prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Norfolk


Summary PPC Stats for Norfolk for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.78 74th 15th 3rd 0
Automotive/Vehicle Auto Parts 0.98 135th 21st 2nd 94
Dealerships 2.24 223rd 47th 9th NA
Tires 6.58 17th 7th 4th 135
Towing 1.96 173rd 35th 6th -11
Average 3.22 238th 46th 7th 25
Entertainment/Recreation Restaurants 0.96 163rd 31st 8th -1
Average 0.96 163rd 31st 8th -1
Finance Credit Counselling 6.52 76th 15th 2nd NA
Payday Loans 6.67 131st 10th 4th 3
Average 6.60 174th 27th 5th NA
Health, Beauty & Fitness Chiropractors 4.50 201st 37th 8th -32
Dentists 7.05 241st 37th 6th -26
Optometrists 4.73 57th 13rd 2nd NA
Average 5.81 256th 45th 9th -12
Home & Garden Appliance Repair 28.75 12nd 2nd 1st 0
Furniture 3.20 61st 12nd 4th -12
Landscapers 5.43 77th 13rd 3rd 7
Moving Companies 20.67 100th 20th 6th 12
Pest Control 32.75 50th 6th 2nd 48
Plumbers 55.56 41st 7th 2nd 14
Roofing 36.67 14th 6th 1st -9
Self Storage Companies 23.60 10th 3rd 3rd 11
Windows and Doors 3.65 82nd 15th 3rd 0
Average 22.82 53rd 6th 2nd 6
Legal Family Law 31.51 42nd 7th 1st -14
Law Firms 40.16 14th 3rd 1st 1
Personal Injury Law 104.74 74th 12nd 3rd NA
Average 60.24 34th 7th 1st -5
Real Estate Apartment Rentals 1.78 98th 28th 8th -41
Condos 3.96 11th 3rd 3rd NA
New Home Developers 4.87 41st 16th 6th 7
Realtors 4.88 11th 3rd 3rd 8
Average 3.78 31st 13rd 6th -9
Shopping Florists 4.03 199th 41st 7th -7
Average 4.03 199th 41st 7th -7
Travel Car Rentals 2.64 137th 35th 6th -19
Hotels 3.33 172nd 35th 10th -1
Average 2.98 191st 37th 8th -10

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.