Findings for PPC in Norfolk

Norfolk Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Norfolk was the 170th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Norfolk also ranks amongst the least expensive cities in Virginia, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 17% Higher in Norfolk than Portsmouth

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Norfolk are 17% higher than in Portsmouth. The average price of a click in Norfolk is $10.30.

This price difference is understandable though, given the population of Portsmouth is less than Norfolk, which generally means less competition and therefore lower prices.

To understand if prices in Norfolk are relatively low, we also compared prices with Laredo which has a similar population, and found the average price of a click in Norfolk was 130% higher than in Laredo. This suggests that perhaps Norfolk prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Norfolk


Summary PPC Stats for Norfolk for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.30 170th 30th 6th 2
Automotive/Vehicle Auto Parts 1.54 113rd 16th 3rd 7
Dealerships 2.32 215th 44th 10th NA
Tires 5.24 35th 12nd 5th -2
Towing 0.59 191st 35th 6th -21
Average 2.75 259th 48th 10th -4
B2B Office Furniture 5.13 71st 10th 2nd 0
Average 5.13 106th 17th 2nd NA
Entertainment/Recreation Restaurants 0.85 174th 37th 8th 3
Average 0.85 174th 37th 8th 3
Health, Beauty & Fitness Chiropractors 8.31 136th 33rd 8th 59
Dentists 7.25 240th 41st 9th -10
Massage Therapy 4.43 89th 16th 5th 0
Average 6.81 243rd 43rd 9th 3
Home & Garden Appliance Repair 10.22 157th 26th 5th -22
Furniture 2.48 136th 32nd 4th -14
Moving Companies 13.51 146th 28th 6th -26
Pest Control 20.83 138th 30th 5th -19
Plumbers 32.87 108th 16th 2nd -29
Roofing 6.46 179th 33rd 7th 0
Self Storage Companies 18.90 27th 6th 3rd -16
Average 16.45 142nd 27th 5th -11
Legal Family Law 56.91 10th 2nd 2nd 0
Law Firms 30.77 28th 5th 1st 86
Average 35.99 93rd 18th 4th 26
Real Estate Apartment Rentals 2.36 62nd 19th 7th 45
Condos 6.20 4th 2nd 2nd NA
New Home Developers 6.89 17th 11th 5th -1
Realtors 3.74 33rd 8th 3rd -23
Average 4.18 16th 7th 4th 11
Shopping Florists 4.47 190th 36th 6th 19
Average 4.47 190th 36th 6th 19
Travel Car Rentals 2.50 171st 38th 8th -4
Hotels 2.80 188th 38th 10th -17
Average 2.65 218th 41st 9th -11

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.