Findings for PPC in Roanoke

Roanoke Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Roanoke was the 231st least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Roanoke also ranks amongst the least expensive cities in Virginia, ranking as number 8th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 18% Lower in Roanoke than Winston-salem

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Roanoke are 18% lower than in Winston-salem. The average price of a click in Roanoke is $7.91.

This price differential is expected however, as Winston-salem has a larger population than Roanoke.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Roanoke

Summary PPC Stats for Roanoke for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.91 231st 40th 8th NA
Automotive/Vehicle Auto Parts 0.94 132nd 23rd 3rd -47
Dealerships 2.25 197th 47th 7th NA
Tires 4.57 56th 12nd 2nd -15
Average 2.19 275th 51st 9th NA
Entertainment/Recreation Restaurants 0.88 221st 44th 8th -11
Average 0.88 221st 44th 8th -11
Health, Beauty & Fitness Chiropractors 7.10 131st 28th 7th 0
Dentists 7.19 238th 38th 8th 9
Average 7.16 219th 36th 8th 2
Home & Garden Furniture 2.65 175th 38th 8th 1
Landscapers 3.43 154th 37th 7th 30
Moving Companies 4.30 206th 41st 8th 7
Pest Control 12.05 211st 43rd 9th -10
Plumbers 54.15 46th 4th 2nd 8
Roofing 5.73 204th 37th 7th -13
Self Storage Companies 4.68 248th 48th 10th -15
Average 17.34 126th 21st 4th 0
Legal Law Firms 15.64 140th 22nd 6th NA
Average 15.64 190th 32nd 7th NA
Real Estate Apartment Rentals 1.15 188th 45th 10th -8
Condos 0.82 180th 43rd 10th NA
New Home Developers 4.01 78th 18th 6th 29
Realtors 1.41 191st 42nd 10th 15
Average 1.73 171st 37th 9th 10
Shopping Florists 5.98 136th 31st 6th 30
Average 5.98 136th 31st 6th 30
Travel Car Rentals 2.31 181st 40th 7th NA
Hotels 3.82 159th 31st 6th 0
Average 3.32 175th 35th 8th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.