Findings for PPC in Roanoke

Roanoke Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Roanoke was the 214th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Roanoke also ranks amongst the least expensive cities in Virginia, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 2% Lower in Roanoke than Winston-salem

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Roanoke are 2% lower than in Winston-salem. The average price of a click in Roanoke is $7.99.

This price differential is expected however, as Winston-salem has a larger population than Roanoke.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Roanoke

Summary PPC Stats for Roanoke for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.99 214th 36th 9th NA
Automotive/Vehicle Auto Insurance 35.66 156th 29th 4th NA
Dealerships 4.04 106th 20th 2nd NA
Tires 7.33 9th 3rd 2nd 88
Average 13.59 135th 27th 4th NA
Entertainment/Recreation Restaurants 1.17 135th 26th 6th -13
Average 1.17 135th 26th 6th -13
Health, Beauty & Fitness Chiropractors 1.75 237th 42nd 9th -27
Dentists 6.20 257th 46th 8th 4
Massage Therapy 2.07 121st 21st 5th -27
Average 4.03 280th 50th 10th -4
Home & Garden Appliance Repair 1.60 210th 37th 7th -31
Furniture 1.83 196th 39th 9th -24
Pest Control 29.37 69th 14th 3rd 0
Plumbers 32.93 105th 23rd 8th 127
Roofing 6.64 178th 38th 8th 0
Self Storage Companies 5.57 256th 48th 9th NA
Average 14.09 189th 36th 10th 6
Legal Law Firms 9.35 129th 25th 6th NA
Personal Injury Law 61.48 115th 20th 4th NA
Average 19.78 144th 25th 5th NA
Real Estate Apartment Rentals 1.46 146th 37th 10th -21
Condos 0.29 226th 49th 10th NA
New Home Developers 2.34 171st 37th 9th 60
Realtors 1.58 207th 41st 9th -28
Average 1.64 207th 42nd 10th -6
Shopping Florists 5.51 149th 28th 4th 8
Average 5.51 149th 28th 4th 8
Travel Car Rentals 3.24 80th 20th 4th NA
Hotels 3.57 150th 28th 6th -18
Average 3.46 124th 27th 4th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.