Findings for PPC in Roanoke

Roanoke Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Roanoke was the 159th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Roanoke also ranks amongst the least expensive cities in Virginia, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 7% Higher in Roanoke than Winston-salem

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Roanoke are 7% higher than in Winston-salem. The average price of a click in Roanoke is $9.55.

This price differential is somewhat surprising however, as Winston-salem has a larger population than Roanoke.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Daly City, and found the average price of a click in Roanoke was 29% higher than in Daly City.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Roanoke

Summary PPC Stats for Roanoke for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.55 159th 27th 6th 0
Automotive/Vehicle Dealerships 3.39 114th 24th 7th 0
Average 3.39 199th 39th 9th 0
Entertainment/Recreation Restaurants 0.84 205th 42nd 7th -5
Average 0.84 205th 42nd 7th -5
Health, Beauty & Fitness Chiropractors 7.84 112nd 21st 5th 0
Dentists 5.39 261st 48th 10th -11
Average 6.37 240th 40th 8th -4
Home & Garden Furniture 2.16 178th 41st 9th NA
Garage Doors 12.02 142nd 24th 3rd 0
Landscapers 4.48 94th 20th 4th 0
Moving Companies 6.41 189th 35th 8th -2
Pest Control 6.54 236th 44th 10th 0
Roofing 11.39 133rd 28th 7th 11
Self Storage Companies 6.72 240th 48th 10th 0
Average 7.10 267th 48th 10th NA
Legal Law Firms 5.90 159th 29th 8th NA
Personal Injury Law 104.22 60th 14th 3rd NA
Average 38.67 84th 18th 2nd NA
Real Estate Apartment Rentals 1.47 151st 40th 10th 27
Condos 0.41 204th 49th 10th NA
New Home Developers 2.99 154th 35th 9th NA
Realtors 1.84 197th 39th 10th 6
Average 1.79 203rd 45th 10th 8
Shopping Florists 4.34 181st 34th 3rd 0
Average 4.34 181st 34th 3rd 0
Travel Car Rentals 1.93 198th 41st 8th NA
Hotels 4.04 75th 14th 2nd 27
Average 3.33 130th 24th 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.