Findings for PPC in Roanoke

Roanoke Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Roanoke was the 206th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Roanoke also ranks amongst the least expensive cities in Virginia, ranking as number 8th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 12% Lower in Roanoke than Winston-salem

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Roanoke are 12% lower than in Winston-salem. The average price of a click in Roanoke is $8.77.

This price differential is expected however, as Winston-salem has a larger population than Roanoke.

For better comparison of prices, we also compared prices with another city with a similar population, Daly City, and found the average price of a click in Roanoke was 23% lower than in Daly City.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Roanoke

Summary PPC Stats for Roanoke for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.77 206th 37th 8th NA
Automotive/Vehicle Auto Insurance 85.12 35th 5th 2nd NA
Auto Parts 2.01 65th 10th 2nd 31
Dealerships 3.84 138th 34th 6th NA
Tires 3.74 134th 33rd 9th -17
Average 23.68 35th 11th 4th NA
Entertainment/Recreation Restaurants 1.34 133rd 28th 6th 40
Average 1.34 133rd 28th 6th 40
Health, Beauty & Fitness Chiropractors 7.91 133rd 31st 7th 10
Dentists 6.21 254th 48th 10th -6
Average 6.77 245th 46th 10th -1
Home & Garden Furniture 4.12 41st 11th 2nd -10
Landscapers 1.63 183rd 33rd 8th -5
Plumbers 16.97 199th 36th 8th 0
Roofing 5.95 175th 34th 7th -7
Self Storage Companies 6.81 229th 47th 9th NA
Average 6.51 273rd 50th 10th -3
Legal Law Firms 6.18 193rd 33rd 8th NA
Personal Injury Law 78.96 94th 16th 4th NA
Average 24.38 150th 28th 7th NA
Real Estate Apartment Rentals 1.11 202nd 44th 10th 1
Condos 0.98 168th 39th 9th NA
New Home Developers 0.82 204th 41st 9th NA
Realtors 1.60 222nd 44th 10th 22
Average 1.24 255th 49th 10th 19
Shopping Florists 6.48 104th 26th 5th -20
Average 6.48 104th 26th 5th -20
Travel Car Rentals 2.57 169th 34th 8th NA
Hotels 4.10 110th 20th 3rd 2
Average 3.59 126th 26th 6th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.