Findings for PPC in Virginia Beach

Virginia Beach Ranks Amongst Most Expensive Markets for Keywords in South Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Virginia Beach was the 7th most expensive city in South Atlantic in keyword bids in Google Adwords for the month of September 2014. Virginia Beach also ranks amongst the most expensive cities in Virginia, ranking 1st. In the study, North Charleston ranked as the most expensive city in South Atlantic for keywords, while Portsmouth ranked as the least expensive city.

Month over Month Google Adwords Prices for Virginia Beach Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Virginia Beach keywords increased by 10% in September 2014.

Google Adwords Keyword Prices 127% Higher in Virginia Beach than Chesapeake

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Virginia Beach are 127% higher than in Chesapeake. The average price of a click in Virginia Beach is $15.74.

This price difference is understandable though, given the population of Chesapeake is less than Virginia Beach, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Atlanta, and found the average price of a click in Virginia Beach was 13% lower than in Atlanta. This suggests that perhaps prices in Virginia Beach are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Virginia Beach

Summary PPC Stats for Virginia Beach for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.74 30th 7th 1st 10
Automotive/Vehicle Auto Insurance 66.05 64th 15th 3rd 1
Auto Parts 1.50 76th 14th 3rd 55
Dealerships 6.14 9th 2nd 2nd 84
Tires 5.20 16th 6th 3rd 37
Towing 3.32 83rd 20th 5th 19
Average 18.45 58th 14th 3rd 33
B2B Office Furniture 3.84 93rd 22nd 3rd NA
Printers 6.95 53rd 9th 4th 15
Average 5.40 81st 14th 3rd NA
Entertainment/Recreation Restaurants 1.60 71st 13rd 3rd -4
Average 1.60 71st 13rd 3rd -4
Finance Credit Counselling 8.13 63rd 12nd 2nd NA
Insurance 94.76 8th 2nd 1st NA
Mortgages 11.48 38th 5th 1st NA
Payday Loans 4.81 124th 12nd 4th NA
Average 29.80 44th 9th 2nd NA
Health, Beauty & Fitness Chiropractors 6.72 110th 21st 5th -36
Cosmetic Surgery 5.48 75th 16th 2nd -9
Dentists 14.07 37th 5th 1st -2
Martial Arts 4.74 6th 3rd 1st -11
Massage Therapy 18.77 8th 2nd 1st -38
Optometrists 5.21 35th 3rd 1st NA
Average 10.45 53rd 9th 2nd -11
Home & Garden Appliance Repair 10.06 93rd 18th 1st 131
Furniture 2.70 63rd 20th 6th -17
Garage Doors 7.08 162nd 28th 3rd -19
Landscapers 4.22 107th 22nd 6th -21
Moving Companies 16.62 60th 16th 6th -11
Pest Control 18.34 175th 37th 5th NA
Plumbers 39.29 77th 12nd 3rd 18
Roofing 24.84 15th 3rd 1st 79
Self Storage Companies 21.52 5th 1st 1st 6
Windows and Doors 12.78 20th 6th 1st NA
Average 16.19 96th 16th 4th 20
Legal Criminal Lawyers 37.94 50th 13rd 2nd NA
Family Law 38.76 13rd 4th 2nd -2
Law Firms 33.46 11th 2nd 1st 51
Personal Injury Law 86.15 69th 15th 4th -5
Average 40.36 46th 11th 3rd NA
Real Estate Apartment Rentals 2.09 51st 16th 5th 11
Condos 2.94 20th 7th 3rd NA
New Home Developers 6.27 10th 3rd 1st -9
Realtors 4.40 6th 1st 1st -16
Average 3.87 4th 2nd 2nd -3
Shopping Florists 5.61 98th 16th 3rd -1
Average 5.61 98th 16th 3rd -1
Travel Car Rentals 2.08 146th 35th 6th -1
Hotels 2.84 153rd 30th 5th -1
Average 2.46 175th 37th 7th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.