Findings for PPC in Everett

Everett Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Everett was the 149th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Everett also ranks amongst the least expensive cities in Washington, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 15% Lower in Everett than Bellevue

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Everett are 15% lower than in Bellevue. The average price of a click in Everett is $9.97.

This price differential is expected however, as Bellevue has a larger population than Everett.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Wichita Falls, and found the average price of a click in Everett was 77% higher than in Wichita Falls.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Everett

Summary PPC Stats for Everett for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.97 149th 44th 6th 5
Automotive/Vehicle Auto Parts 0.87 154th 55th 7th -27
Dealerships 4.39 64th 11th 3rd -12
Tires 3.35 110th 39th 3rd -43
Average 3.27 203rd 51st 6th -12
B2B Office Furniture 1.87 129th 37th 5th 16
Average 1.87 137th 41st 6th 5
Entertainment/Recreation Restaurants 0.67 226th 68th 6th -7
Average 0.67 226th 68th 6th -7
Finance Payday Loans 6.85 111st 38th 5th 63
Average 6.85 161st 48th 6th 10
Health, Beauty & Fitness Chiropractors 5.58 165th 43rd 6th 0
Dentists 9.17 181st 60th 7th -14
Average 8.45 161st 51st 5th -4
Home & Garden Appliance Repair 6.63 178th 61st 6th -3
Furniture 2.31 159th 45th 3rd 7
Garage Doors 13.92 129th 59th 5th -8
Landscapers 2.34 148th 37th 5th -2
Moving Companies 13.75 148th 48th 5th 4
Pest Control 42.42 7th 4th 2nd 10
Plumbers 39.74 73rd 27th 3rd 0
Self Storage Companies 10.28 170th 57th 5th -2
Average 17.37 115th 51st 6th 0
Legal Law Firms 10.33 106th 23rd 5th NA
Personal Injury Law 81.62 90th 18th 3rd NA
Average 45.98 56th 15th 2nd NA
Real Estate Apartment Rentals 2.41 64th 12nd 4th 55
Condos 1.48 131st 42nd 7th NA
New Home Developers 6.63 24th 1st 1st NA
Realtors 2.33 150th 45th 5th 60
Average 2.57 118th 27th 5th 40
Travel Car Rentals 2.72 150th 51st 7th 47
Hotels 3.42 134th 48th 6th 16
Average 3.07 164th 51st 7th 32

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.