Findings for PPC in Everett

Everett Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Everett was the 191st least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Everett also ranks amongst the least expensive cities in Washington, ranking as number 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Everett are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Everett keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 32% Lower in Everett than Bellevue

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Everett are 32% lower than in Bellevue. The average price of a click in Everett is $10.32.

This price differential is expected however, as Bellevue has a larger population than Everett.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Wichita Falls, and found the average price of a click in Everett was 97% higher than in Wichita Falls.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Everett


Summary PPC Stats for Everett for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.32 191st 57th 7th 2
Automotive/Vehicle Auto Insurance 31.73 140th 31st 6th -18
Dealerships 4.07 105th 23rd 4th NA
Tires 5.02 68th 22nd 1st 0
Towing 7.87 33rd 14th 3rd 117
Average 9.38 150th 33rd 5th 18
B2B Office Furniture 4.23 125th 41st 5th 40
Average 4.23 144th 47th 5th NA
Entertainment/Recreation Restaurants 5.63 51st 13rd 3rd -10
Average 5.63 51st 13rd 3rd -10
Finance Payday Loans 6.42 149th 60th 5th -17
Average 6.42 194th 64th 6th NA
Health, Beauty & Fitness Chiropractors 10.84 62nd 11th 5th 59
Dentists 9.66 192nd 60th 6th 6
Martial Arts 2.27 83rd 29th 5th 0
Massage Therapy 10.92 25th 4th 1st 64
Average 9.12 148th 48th 5th 14
Home & Garden Appliance Repair 39.57 1st 1st 1st 0
Furniture 2.20 224th 67th 7th 1
Garage Doors 12.34 161st 60th 7th -44
Landscapers 3.57 158th 37th 6th -11
Moving Companies 19.28 103rd 28th 4th -14
Pest Control 46.03 9th 7th 3rd 0
Plumbers 29.64 154th 60th 6th -40
Roofing 12.32 134th 27th 6th 7
Self Storage Companies 8.43 182nd 66th 5th 0
Average 18.98 122nd 54th 6th -9
Legal Law Firms 14.94 158th 44th 6th NA
Average 14.94 195th 57th 7th NA
Real Estate Apartment Rentals 2.42 62nd 15th 3rd 0
Condos 2.17 75th 22nd 3rd NA
New Home Developers 2.20 190th 69th 7th 0
Realtors 2.26 124th 40th 3rd 0
Average 2.29 129th 40th 3rd 0
Shopping Florists 5.61 185th 65th 6th 0
Average 5.61 185th 65th 6th 0
Travel Car Rentals 2.16 201st 69th 7th 0
Hotels 4.45 115th 37th 5th 0
Average 3.30 192nd 62nd 7th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.