Findings for PPC in Everett

Everett Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Everett was the 85th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Everett also ranks amongst the least expensive cities in Washington, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Everett Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Everett keywords increased by 11% in September 2014.

Google Adwords Keyword Prices 1% Lower in Everett than Bellevue

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Everett are 1% lower than in Bellevue. The average price of a click in Everett is $12.17.

This price differential is expected however, as Bellevue has a larger population than Everett.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Wichita Falls, and found the average price of a click in Everett was 194% higher than in Wichita Falls.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Everett

Summary PPC Stats for Everett for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.17 85th 22nd 4th 11
Automotive/Vehicle Auto Insurance 60.81 75th 19th 4th 0
Auto Parts 1.77 48th 24th 2nd NA
Dealerships 3.83 79th 11th 3rd NA
Tires 4.49 33rd 6th 1st -7
Towing 0.64 154th 52nd 7th NA
Average 12.56 109th 29th 4th 5
B2B Office Furniture 2.47 114th 31st 4th NA
Average 2.47 124th 35th 5th NA
Entertainment/Recreation Restaurants 1.64 67th 17th 2nd 8
Average 1.64 67th 17th 2nd 8
Finance Payday Loans 9.39 65th 21st 3rd -9
Average 9.39 138th 40th 5th NA
Health, Beauty & Fitness Chiropractors 7.09 98th 29th 5th -6
Dentists 11.74 82nd 20th 3rd NA
Massage Therapy 9.26 28th 6th 3rd 458
Average 9.82 71st 19th 2nd 48
Home & Garden Appliance Repair 6.07 157th 55th 5th NA
Furniture 2.10 132nd 25th 2nd NA
Garage Doors 21.06 85th 40th 3rd 49
Landscapers 2.11 165th 39th 6th NA
Moving Companies 15.85 74th 23rd 2nd NA
Pest Control 31.47 41st 17th 3rd NA
Plumbers 39.86 75th 28th 5th -26
Roofing 12.40 85th 18th 5th NA
Self Storage Companies 8.26 180th 61st 6th -6
Windows and Doors 7.93 48th 13rd 3rd NA
Average 16.90 82nd 35th 4th NA
Legal Family Law 12.73 73rd 20th 4th NA
Law Firms 15.56 69th 14th 4th NA
Personal Injury Law 114.65 31st 4th 1st NA
Average 39.63 47th 10th 2nd NA
Real Estate Apartment Rentals 1.57 99th 27th 4th 15
Condos 0.76 156th 53rd 7th NA
New Home Developers 2.87 113rd 31st 7th NA
Realtors 1.50 193rd 59th 7th NA
Average 1.51 184th 54th 7th -7
Shopping Florists 5.57 101st 27th 4th NA
Average 5.57 101st 27th 4th NA
Travel Car Rentals 1.53 189th 68th 7th NA
Hotels 2.29 200th 69th 7th 0
Average 2.04 223rd 73rd 7th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.