Findings for PPC in Everett

Everett Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Everett was the 186th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Everett also ranks amongst the least expensive cities in Washington, ranking as number 7th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Everett Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Everett keywords increased by 10% in November 2014.

Google Adwords Keyword Prices 29% Lower in Everett than Bellevue

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Everett are 29% lower than in Bellevue. The average price of a click in Everett is $8.27.

This price differential is expected however, as Bellevue has a larger population than Everett.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Wichita Falls, and found the average price of a click in Everett was 153% higher than in Wichita Falls.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Everett

Summary PPC Stats for Everett for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.27 186th 57th 7th 10
Automotive/Vehicle Auto Parts 1.88 75th 19th 1st 15
Dealerships 5.68 22nd 5th 3rd NA
Tires 6.18 9th 3rd 1st 237
Towing 2.84 106th 38th 7th -8
Average 4.74 162nd 41st 6th 27
B2B Architects 3.41 18th 8th 3rd NA
Office Furniture 1.42 128th 36th 7th NA
Average 2.42 135th 39th 6th NA
Entertainment/Recreation Restaurants 0.79 194th 61st 6th 24
Average 0.79 194th 61st 6th 24
Finance Payday Loans 4.30 136th 42nd 5th -32
Average 4.30 161st 47th 6th NA
Health, Beauty & Fitness Acupuncture 7.22 15th 4th 1st 0
Chiropractors 6.35 122nd 30th 5th 0
Dentists 10.84 131st 40th 7th -10
Average 9.49 87th 24th 3rd -3
Home & Garden Appliance Repair 7.13 167th 54th 4th 1
Furniture 2.01 156th 48th 6th -7
Garage Doors 15.83 121st 58th 5th 39
Landscapers 2.45 139th 36th 6th -13
Moving Companies 7.10 235th 70th 7th 41
Pest Control 25.14 66th 30th 3rd -8
Plumbers 32.19 118th 45th 4th 0
Roofing 18.53 49th 5th 4th 272
Self Storage Companies 11.20 125th 43rd 4th 10
Windows and Doors 1.77 103rd 21st 5th NA
Average 11.66 205th 72nd 7th 25
Legal Criminal Lawyers 56.65 32nd 9th 3rd NA
Traffic Law 55.58 41st 17th 3rd NA
Average 56.12 23rd 6th 1st NA
Real Estate Apartment Rentals 1.50 133rd 33rd 4th 29
Condos 1.03 148th 49th 6th NA
New Home Developers 4.75 52nd 10th 3rd NA
Property Management 2.08 147th 58th 7th 9
Realtors 1.79 201st 56th 6th -2
Average 1.84 204th 64th 7th 10
Shopping Florists 5.01 142nd 44th 6th 0
Average 5.01 123rd 43rd 5th 0
Travel Car Rentals 3.03 114th 48th 6th 6
Hotels 3.00 145th 45th 6th -6
Average 3.01 155th 48th 5th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.