Findings for PPC in Everett

Everett Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Everett was the 107th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Everett also ranks amongst the least expensive cities in Washington, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Everett Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Everett keywords increased by 18% in April 2015.

Google Adwords Keyword Prices 6% Lower in Everett than Bellevue

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Everett are 6% lower than in Bellevue. The average price of a click in Everett is $13.44.

This price differential is expected however, as Bellevue has a larger population than Everett.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Wichita Falls, and found the average price of a click in Everett was 180% higher than in Wichita Falls.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Everett


Summary PPC Stats for Everett for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.44 107th 32nd 5th NA
Automotive/Vehicle Auto Insurance 70.01 87th 24th 5th NA
Auto Parts 0.69 165th 58th 7th -31
Dealerships 4.56 72nd 17th 3rd NA
Tires 5.50 29th 10th 1st 27
Towing 3.10 148th 54th 5th -15
Average 20.49 73rd 18th 4th NA
B2B Office Furniture 2.77 141st 45th 7th -23
Average 2.77 154th 48th 7th NA
Entertainment/Recreation Restaurants 2.04 38th 15th 2nd 362
Average 2.04 38th 15th 2nd 362
Finance Insurance 32.44 90th 29th 6th NA
Payday Loans 3.69 141st 49th 6th 11
Average 13.27 140th 45th 6th NA
Health, Beauty & Fitness Chiropractors 9.30 114th 27th 5th 1
Dentists 9.31 195th 61st 6th -8
Massage Therapy 6.65 50th 13rd 3rd -27
Average 8.87 177th 51st 5th -5
Home & Garden Furniture 2.42 146th 48th 3rd 37
Garage Doors 31.29 82nd 40th 1st 121
Landscapers 5.64 67th 11th 5th 8
Moving Companies 17.27 117th 36th 5th 10
Pest Control 48.71 11th 6th 3rd 93
Roofing 24.07 41st 5th 4th -13
Self Storage Companies 15.67 72nd 25th 2nd 1
Average 21.07 82nd 34th 4th 22
Legal Law Firms 4.15 204th 51st 7th NA
Personal Injury Law 96.79 79th 20th 3rd NA
Average 35.03 96th 29th 3rd NA
Real Estate Apartment Rentals 2.36 61st 12nd 3rd 16
Condos 2.13 77th 19th 4th NA
New Home Developers 2.06 186th 70th 6th 5
Realtors 2.45 124th 37th 6th 14
Average 2.32 131st 31st 6th 8
Shopping Florists 6.63 82nd 31st 6th 0
Average 6.63 82nd 31st 6th 0
Travel Car Rentals 2.49 172nd 56th 4th -15
Hotels 3.50 125th 37th 6th -8
Average 3.16 152nd 41st 6th -12

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.