Findings for PPC in Seattle

Seattle Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Seattle was the 4th most expensive city in Pacific States in keyword bids in Google Adwords for the month of September 2016. Seattle also ranks amongst the most expensive cities in Washington, ranking 2nd. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Seattle are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Seattle keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 22% Higher in Seattle than Bellevue

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Seattle are 22% higher than in Bellevue. The average price of a click in Seattle is $18.99.

This price difference is understandable though, given the population of Bellevue is less than Seattle, which generally means less competition and therefore lower prices.

To understand if prices in Seattle are relatively low, we also compared prices with Memphis which has a similar population, and found the average price of a click in Seattle was 73% higher than in Memphis. This suggests that perhaps Seattle prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Seattle


Summary PPC Stats for Seattle for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.99 30th 4th 2nd -3
Automotive/Vehicle Auto Insurance 40.10 121st 26th 3rd -17
Auto Parts 3.79 18th 8th 2nd 49
Auto Wreckers 2.66 14th 6th 2nd 1
Dealerships 3.73 101st 16th 4th -21
Tires 3.28 136th 44th 4th -23
Towing 9.30 11th 6th 1st -12
Average 11.92 123rd 24th 4th -6
B2B Office Furniture 5.09 80th 24th 2nd -16
Printers 11.73 22nd 8th 1st -1
Trade Show Displays 18.43 10th 3rd 1st 71
Average 10.41 21st 10th 1st 18
Entertainment/Recreation Restaurants 9.36 10th 4th 1st 31
Average 9.36 10th 4th 1st 31
Finance Credit Counselling 18.74 43rd 11th 1st NA
Insurance 29.55 92nd 24th 4th -41
Mortgages 12.35 37th 6th 3rd -10
Payday Loans 4.89 129th 52nd 3rd -7
Average 19.92 93rd 25th 4th NA
Health, Beauty & Fitness Chiropractors 10.93 58th 10th 3rd 0
Cosmetic Surgery 11.42 31st 11th 2nd 16
Dentists 15.12 39th 12nd 1st -1
Martial Arts 5.89 19th 6th 1st -21
Massage Therapy 9.26 44th 8th 2nd -27
Optometrists 6.26 42nd 14th 1st 105
Physiotherapy 7.95 5th 2nd 2nd 0
Average 11.28 70th 18th 2nd 9
Home & Garden Appliance Repair 12.38 125th 47th 3rd -27
Furniture 3.12 139th 44th 3rd -5
Garage Doors 18.27 128th 54th 3rd -10
Landscapers 8.90 14th 3rd 1st 19
Moving Companies 24.85 25th 8th 2nd -11
Pest Control 43.72 10th 6th 2nd -12
Plumbers 72.54 10th 3rd 1st 1
Roofing 35.77 11th 2nd 1st 35
Self Storage Companies 8.47 159th 54th 1st -6
Windows and Doors 15.49 18th 2nd 1st 12
Average 24.31 27th 11th 1st -3
Legal Criminal Lawyers 42.32 40th 12nd 2nd -33
Family Law 25.78 52nd 18th 4th -24
Law Firms 38.04 23rd 5th 3rd 0
Personal Injury Law 91.85 87th 18th 4th -10
Real Estate Lawyers 25.24 5th 1st 1st 52
Average 42.61 78th 18th 4th -2
Real Estate Apartment Rentals 3.25 37th 10th 2nd -9
Condos 2.66 27th 5th 1st -10
New Home Developers 4.30 68th 12nd 1st -21
Realtors 2.30 84th 20th 3rd -14
Average 3.02 50th 8th 2nd -12
Shopping Florists 7.91 57th 18th 3rd -13
Average 7.91 57th 18th 3rd -13
Travel Car Rentals 3.82 41st 11th 1st -3
Hotels 6.57 11th 6th 2nd 0
Average 5.19 12nd 6th 2nd -2

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.