Findings for PPC in Seattle

Seattle Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Seattle was the 18th most expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Seattle also ranks amongst the most expensive cities in Washington, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 47% Higher in Seattle than Bellevue

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Seattle are 47% higher than in Bellevue. The average price of a click in Seattle is $18.18.

This price difference is understandable though, given the population of Bellevue is less than Seattle, which generally means less competition and therefore lower prices.

To understand if prices in Seattle are relatively low, we also compared prices with Memphis which has a similar population, and found the average price of a click in Seattle was 36% higher than in Memphis. This suggests that perhaps Seattle prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Seattle

Summary PPC Stats for Seattle for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.18 18th 3rd 1st 4
Automotive/Vehicle Auto Insurance 87.43 24th 8th 2nd 29
Auto Parts 1.51 74th 37th 4th -3
Auto Wreckers 1.75 19th 13rd 1st -1
Dealerships 3.77 82nd 12nd 4th 29
Tires 3.14 101st 36th 5th 1
Towing 5.56 32nd 12nd 1st -28
Average 21.53 33rd 7th 3rd 5
B2B Office Furniture 2.17 120th 33rd 5th -10
Printers 8.84 32nd 14th 2nd -24
Average 5.50 78th 25th 3rd -12
Entertainment/Recreation Restaurants 1.60 73rd 21st 3rd 39
Average 1.60 73rd 21st 3rd 39
Finance Credit Counselling 23.26 21st 5th 1st NA
Insurance 39.79 64th 19th 2nd 2
Mortgages 23.37 6th 2nd 1st 48
Payday Loans 14.51 25th 3rd 1st 22
Average 29.86 43rd 14th 1st NA
Health, Beauty & Fitness Chiropractors 11.12 36th 8th 2nd 6
Cosmetic Surgery 11.71 20th 8th 1st -21
Dentists 13.88 39th 9th 2nd -4
Martial Arts 4.74 6th 2nd 1st -38
Massage Therapy 4.24 72nd 18th 6th -7
Optometrists 6.96 12nd 4th 3rd -3
Physiotherapy 2.48 5th 3rd 1st -48
Average 10.11 60th 14th 1st -10
Home & Garden Appliance Repair 8.49 122nd 46th 2nd -8
Furniture 1.99 141st 31st 4th -5
Garage Doors 21.61 80th 36th 2nd 2
Landscapers 6.94 38th 8th 3rd -10
Moving Companies 16.52 62nd 21st 1st -1
Pest Control 35.46 19th 9th 2nd NA
Plumbers 55.16 36th 11th 1st 4
Roofing 32.09 4th 1st 1st -5
Self Storage Companies 10.54 120th 38th 3rd 7
Windows and Doors 12.15 23rd 3rd 1st 22
Average 20.37 45th 18th 1st 0
Legal Criminal Lawyers 42.24 42nd 11th 3rd -6
Family Law 23.98 38th 12nd 2nd 34
Law Firms 21.30 42nd 6th 1st 2
Personal Injury Law 76.45 81st 16th 4th 0
Average 36.15 66th 16th 3rd 15
Real Estate Apartment Rentals 1.72 77th 20th 3rd 9
Condos 2.33 37th 10th 3rd NA
New Home Developers 7.10 3rd 2nd 2nd 29
Real Estate Lawyers 13.26 12nd 4th 1st NA
Realtors 3.16 39th 10th 1st 0
Average 3.40 15th 2nd 1st 8
Shopping Florists 6.18 63rd 16th 1st -1
Average 6.18 63rd 16th 1st -1
Travel Car Rentals 3.54 22nd 8th 1st -1
Hotels 5.48 6th 3rd 2nd 0
Average 4.51 8th 3rd 1st -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.