Findings for PPC in Seattle

Seattle Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Seattle was the 7th most expensive city in Pacific States in keyword bids in Google Adwords for the month of November 2014. Seattle also ranks amongst the most expensive cities in Washington, ranking 1st. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Kent ranked as the least expensive city.

Month over Month Google Adwords Prices for Seattle Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Seattle keywords increased by 12% in November 2014.

Google Adwords Keyword Prices 49% Higher in Seattle than Bellevue

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Seattle are 49% higher than in Bellevue. The average price of a click in Seattle is $17.58.

This price difference is understandable though, given the population of Bellevue is less than Seattle, which generally means less competition and therefore lower prices.

To understand if prices in Seattle are relatively low, we also compared prices with Memphis which has a similar population, and found the average price of a click in Seattle was 50% higher than in Memphis. This suggests that perhaps Seattle prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Seattle

Summary PPC Stats for Seattle for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.58 27th 7th 1st 12
Automotive/Vehicle Auto Body 8.10 32nd 15th 3rd -10
Auto Brokers 2.34 13rd 5th 1st 117
Auto Insurance 68.67 67th 15th 3rd -29
Auto Parts 1.35 126th 41st 5th -20
Auto Wreckers 1.37 20th 9th 1st 2
Dealerships 3.97 73rd 13rd 4th 0
Tires 3.70 69th 21st 3rd 6
Towing 8.51 13rd 8th 2nd 8
Average 15.75 82nd 16th 3rd 7
B2B Architects 3.73 14th 6th 2nd -13
Freight Forwarding 11.82 1st 1st 1st 55
IT Support 30.71 19th 9th 1st 58
Office Furniture 3.04 101st 29th 3rd 41
Printers 6.34 50th 13rd 2nd -12
Trade Show Displays 21.25 5th 1st 1st 20
Video Production 7.43 35th 8th 2nd 16
Average 11.66 22nd 8th 1st 28
Entertainment/Recreation Restaurants 2.36 48th 16th 3rd 50
Average 2.36 48th 16th 3rd 50
Finance Credit Counselling 18.84 33rd 6th 1st NA
Currency Exchange 1.74 20th 5th 3rd -22
Insurance 38.37 63rd 16th 5th -2
Mortgages 15.58 19th 2nd 1st 28
Payday Loans 8.17 93rd 37th 3rd 14
Average 22.42 59th 14th 2nd 1
Health, Beauty & Fitness Acupuncture 6.42 21st 7th 2nd 2
Chiropractors 9.88 55th 12nd 2nd -11
Cosmetic Surgery 15.46 13rd 5th 1st 20
Dentists 14.81 45th 12nd 1st 21
Jewellers 8.51 7th 4th 1st 13
Martial Arts 7.77 2nd 2nd 1st 101
Massage Therapy 7.04 46th 11th 2nd 50
Optometrists 5.59 36th 11th 2nd -1
Weight Loss Surgery 11.76 20th 3rd 1st 15
Average 11.64 36th 8th 1st 20
Home & Garden Appliance Repair 9.58 130th 47th 2nd 34
Electricians 19.41 28th 8th 2nd 27
Furniture 2.02 155th 47th 5th 5
Garage Doors 16.08 120th 57th 4th -43
Home Security 40.58 30th 7th 2nd 32
Interior Designers 4.86 34th 10th 2nd -10
Landscapers 7.11 23rd 6th 3rd 17
Mold Detection and Remova 22.54 21st 6th 1st -6
Moving Companies 18.69 78th 23rd 2nd 6
Pest Control 37.87 12nd 5th 1st 9
Plumbers 55.15 46th 20th 1st -5
Roofing 28.67 19th 4th 3rd 2
Self Storage Companies 12.59 91st 27th 2nd 11
Windows and Doors 9.43 34th 4th 1st 48
Average 20.33 67th 25th 3rd 8
Legal Criminal Lawyers 47.07 45th 13rd 4th 31
Disability Lawyers 25.82 7th 2nd 1st 6
Employment Lawyers 5.67 48th 14th 3rd 2
Family Law 30.32 25th 12nd 3rd -5
Immigration Lawyers 10.55 40th 11th 1st 52
Law Firms 26.18 23rd 4th 2nd 22
Personal Injury Law 88.31 71st 19th 3rd 4
Real Estate Lawyers 14.58 16th 3rd 1st 34
Traffic Law 57.88 38th 15th 2nd NA
Average 33.04 82nd 27th 4th 13
Real Estate Apartment Rentals 2.69 35th 7th 2nd 30
Condos 3.53 20th 5th 1st 19
New Home Developers 6.20 26th 3rd 2nd -2
Property Management 3.29 104th 36th 2nd -10
Realtors 4.82 14th 3rd 1st 15
Average 4.23 30th 3rd 1st 13
Shopping Florists 6.59 69th 23rd 4th -2
Average 6.37 51st 19th 2nd -1
Travel Car Rentals 4.10 25th 8th 1st 5
Hotels 5.92 6th 3rd 2nd -8
Average 5.01 5th 2nd 1st -2

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.