Findings for PPC in Seattle

Seattle Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Seattle was the 14th most expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Seattle also ranks amongst the most expensive cities in Washington, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 58% Higher in Seattle than Bellevue

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Seattle are 58% higher than in Bellevue. The average price of a click in Seattle is $22.70.

This price difference is understandable though, given the population of Bellevue is less than Seattle, which generally means less competition and therefore lower prices.

To understand if prices in Seattle are relatively low, we also compared prices with Memphis which has a similar population, and found the average price of a click in Seattle was 81% higher than in Memphis. This suggests that perhaps Seattle prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Seattle

Summary PPC Stats for Seattle for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 22.70 14th 2nd 1st 6
Automotive/Vehicle Auto Insurance 103.68 30th 11th 4th 13
Auto Parts 1.69 95th 36th 5th 9
Auto Wreckers 1.11 28th 17th 2nd -31
Dealerships 3.12 165th 44th 6th -8
Tires 4.37 70th 23rd 3rd -14
Towing 8.49 22nd 11th 2nd -13
Average 24.01 52nd 12nd 3rd -7
B2B Office Furniture 3.00 134th 41st 6th -5
Printers 12.11 17th 5th 2nd 34
Trade Show Displays 31.73 7th 3rd 1st 4
Average 12.39 11th 5th 1st 11
Entertainment/Recreation Restaurants 2.03 40th 17th 3rd 9
Average 2.03 40th 17th 3rd 9
Finance Credit Counselling 36.59 6th 1st 1st NA
Insurance 46.78 56th 18th 4th 6
Mortgages 13.39 26th 7th 3rd -8
Payday Loans 11.08 81st 33rd 1st 34
Average 36.12 35th 11th 3rd NA
Health, Beauty & Fitness Chiropractors 11.13 76th 19th 3rd -5
Cosmetic Surgery 12.89 26th 8th 2nd 4
Dentists 15.34 61st 18th 2nd -14
Martial Arts 4.31 34th 9th 1st 21
Massage Therapy 18.21 7th 2nd 1st 67
Optometrists 6.36 28th 8th 2nd -2
Average 12.90 48th 16th 1st 4
Home & Garden Appliance Repair 14.57 102nd 39th 2nd 13
Furniture 2.43 145th 47th 2nd 15
Garage Doors 21.48 116th 55th 5th -19
Landscapers 9.70 20th 2nd 1st 5
Moving Companies 24.61 50th 14th 2nd 2
Pest Control 49.60 8th 4th 2nd -13
Plumbers 55.50 42nd 20th 2nd 6
Roofing 31.48 16th 1st 1st -7
Self Storage Companies 12.40 135th 46th 4th -6
Windows and Doors 13.58 25th 5th 1st 111
Average 23.52 48th 21st 1st 10
Legal Criminal Lawyers 36.41 57th 10th 1st 4
Family Law 36.61 29th 10th 1st -20
Law Firms 25.83 38th 8th 1st -9
Personal Injury Law 121.04 56th 14th 1st 21
Real Estate Lawyers 14.61 18th 5th 2nd -9
Average 46.93 62nd 18th 1st -4
Real Estate Apartment Rentals 2.67 38th 7th 1st 12
Condos 3.90 16th 3rd 1st -4
New Home Developers 4.89 53rd 7th 1st 10
Realtors 3.75 31st 8th 1st -2
Average 3.72 33rd 6th 1st 3
Shopping Florists 7.38 44th 17th 3rd -7
Average 7.38 44th 17th 3rd -7
Travel Car Rentals 4.56 18th 3rd 1st 0
Hotels 5.55 25th 8th 2nd 9
Average 5.05 14th 4th 1st 4

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.