Findings for PPC in Tacoma

Tacoma Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Tacoma was the 101st least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Tacoma also ranks amongst the least expensive cities in Washington, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 57% Higher in Tacoma than Kent

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tacoma are 57% higher than in Kent. The average price of a click in Tacoma is $11.38.

This price difference is understandable though, given the population of Kent is less than Tacoma, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Tacoma


Summary PPC Stats for Tacoma for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.38 101st 30th 6th -1
Automotive/Vehicle Auto Parts 1.36 92nd 46th 5th -18
Dealerships 3.32 104th 17th 5th NA
Tires 3.07 107th 40th 6th -5
Towing 3.88 64th 22nd 3rd NA
Average 2.76 215th 55th 7th NA
B2B Office Furniture 2.55 111st 30th 3rd NA
Average 2.55 122nd 34th 4th NA
Entertainment/Recreation Restaurants 0.41 227th 75th 7th -48
Average 0.41 227th 75th 7th -48
Finance Payday Loans 6.63 102nd 35th 4th -4
Average 6.63 157th 48th 6th NA
Health, Beauty & Fitness Chiropractors 6.21 126th 42nd 7th -13
Cosmetic Surgery 8.34 55th 17th 2nd NA
Dentists 10.67 112nd 30th 5th -9
Massage Therapy 4.05 74th 19th 7th -4
Optometrists 4.49 53rd 18th 5th NA
Average 8.11 129th 36th 6th 4
Home & Garden Appliance Repair 5.34 164th 57th 6th NA
Furniture 2.54 78th 8th 1st NA
Garage Doors 19.91 90th 45th 4th -2
Landscapers 4.40 99th 21st 5th -15
Moving Companies 12.64 108th 35th 4th -11
Pest Control 29.70 56th 26th 6th NA
Plumbers 36.99 82nd 32nd 6th 44
Roofing 24.11 16th 4th 2nd 6
Self Storage Companies 10.87 108th 33rd 2nd 20
Windows and Doors 2.12 101st 27th 6th NA
Average 16.34 94th 42nd 5th NA
Legal Criminal Lawyers 108.57 3rd 1st 1st NA
Family Law 17.51 57th 14th 3rd NA
Law Firms 15.56 68th 13rd 3rd NA
Personal Injury Law 73.50 85th 17th 5th NA
Real Estate Lawyers 10.34 22nd 6th 2nd NA
Average 34.02 77th 20th 4th NA
Real Estate Apartment Rentals 1.02 161st 43rd 7th -21
Condos 1.59 86th 23rd 4th NA
New Home Developers 7.65 1st 1st 1st -11
Realtors 2.57 80th 20th 3rd 19
Average 2.98 41st 8th 3rd 0
Shopping Florists 5.99 75th 21st 2nd -1
Average 5.99 75th 21st 2nd -1
Travel Car Rentals 2.06 149th 50th 5th -1
Hotels 3.77 63rd 15th 3rd -1
Average 2.91 109th 26th 4th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.