Findings for PPC in Tacoma

Tacoma Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Tacoma was the 11th most expensive city in Pacific States in keyword bids in Google Adwords for the month of April 2015. Tacoma also ranks amongst the most expensive cities in Washington, ranking 2nd. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 87% Higher in Tacoma than Kent

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tacoma are 87% higher than in Kent. The average price of a click in Tacoma is $17.70.

This price difference is understandable though, given the population of Kent is less than Tacoma, which generally means less competition and therefore lower prices.

To understand if prices in Tacoma are relatively low, we also compared prices with Oxnard which has a similar population, and found the average price of a click in Tacoma was 54% higher than in Oxnard. This suggests that perhaps Tacoma prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Tacoma


Summary PPC Stats for Tacoma for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.70 45th 11th 2nd 5
Automotive/Vehicle Auto Insurance 109.03 25th 8th 2nd 24
Auto Parts 2.53 31st 10th 2nd 74
Dealerships 5.37 29th 7th 2nd NA
Tires 4.49 65th 21st 2nd 42
Towing 8.92 18th 10th 1st 37
Average 33.61 17th 6th 2nd 30
B2B Office Furniture 3.62 120th 35th 4th 21
Average 3.62 141st 43rd 6th NA
Entertainment/Recreation Restaurants 0.99 155th 53rd 6th -11
Average 0.99 155th 53rd 6th -11
Finance Credit Counselling 16.70 46th 12nd 3rd NA
Insurance 35.29 81st 25th 5th NA
Payday Loans 10.83 87th 35th 2nd 0
Average 25.26 96th 26th 4th NA
Health, Beauty & Fitness Chiropractors 5.35 195th 57th 7th -6
Cosmetic Surgery 8.06 75th 29th 4th 17
Dentists 10.20 171st 51st 5th -39
Martial Arts 1.44 87th 27th 4th 0
Massage Therapy 5.49 74th 20th 5th 40
Optometrists 5.50 51st 14th 4th NA
Average 7.57 226th 66th 6th 3
Home & Garden Appliance Repair 15.52 97th 38th 1st 27
Furniture 2.31 156th 50th 4th 13
Garage Doors 25.14 99th 49th 3rd -8
Landscapers 6.60 51st 6th 3rd 9
Moving Companies 23.89 62nd 18th 3rd 4
Pest Control 26.18 91st 42nd 6th -6
Plumbers 56.49 37th 17th 1st 12
Roofing 27.66 31st 4th 3rd -37
Self Storage Companies 14.59 87th 30th 3rd 6
Windows and Doors 6.75 61st 13rd 2nd NA
Average 21.58 74th 29th 3rd -1
Legal Criminal Lawyers 21.05 76th 17th 3rd -23
Family Law 29.18 41st 13rd 2nd NA
Law Firms 19.90 66th 15th 3rd 41
Personal Injury Law 89.20 88th 25th 4th -1
Real Estate Lawyers 24.02 3rd 1st 1st 29
Average 34.67 98th 31st 4th 12
Real Estate Apartment Rentals 1.55 150th 37th 6th 4
Condos 1.39 126th 37th 6th -7
New Home Developers 4.16 75th 13rd 2nd 6
Realtors 3.14 70th 18th 5th -2
Average 2.46 114th 27th 5th 0
Shopping Florists 7.51 39th 15th 1st 0
Average 7.51 39th 15th 1st 0
Travel Car Rentals 2.21 189th 66th 6th 4
Hotels 4.28 68th 20th 4th -26
Average 3.24 140th 35th 5th -11

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.