Findings for PPC in Tacoma

Tacoma Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Tacoma was the 13rd most expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Tacoma also ranks amongst the most expensive cities in Washington, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Tacoma Rise in September 2016

SEP's research shows that the average price of a click to advertisers targeting Tacoma keywords increased by 34% in September 2016.

Not surprisingly, the month over month price increases for Tacoma Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 139% Higher in Tacoma than Kent

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tacoma are 139% higher than in Kent. The average price of a click in Tacoma is $20.53.

This price difference is understandable though, given the population of Kent is less than Tacoma, which generally means less competition and therefore lower prices.

To understand if prices in Tacoma are relatively low, we also compared prices with Oxnard which has a similar population, and found the average price of a click in Tacoma was 115% higher than in Oxnard. This suggests that perhaps Tacoma prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Tacoma

Summary PPC Stats for Tacoma for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 20.53 13rd 1st 1st 34
Automotive/Vehicle Auto Insurance 79.67 38th 4th 1st 42
Auto Parts 1.82 74th 23rd 4th 20
Auto Wreckers 3.13 7th 4th 1st 7
Dealerships 5.05 39th 7th 3rd NA
Tires 4.08 83rd 25th 1st 2
Towing 3.46 135th 44th 5th -7
Average 22.58 32nd 1st 1st 8
B2B Office Furniture 3.39 133rd 42nd 7th -39
Printers 9.89 44th 17th 2nd 0
Average 5.55 112nd 31st 3rd NA
Entertainment/Recreation Restaurants 7.29 24th 9th 2nd 94
Average 7.29 24th 9th 2nd 94
Finance Credit Counselling 10.44 65th 18th 3rd NA
Insurance 159.36 2nd 1st 1st NA
Mortgages 6.56 61st 12nd 4th NA
Payday Loans 3.45 161st 65th 5th -37
Average 44.48 16th 4th 1st NA
Health, Beauty & Fitness Chiropractors 8.30 104th 21st 4th 61
Cosmetic Surgery 9.81 40th 14th 3rd 15
Dentists 10.84 135th 46th 5th 44
Massage Therapy 7.32 58th 13rd 3rd 36
Optometrists 1.63 126th 34th 4th NA
Average 9.09 153rd 46th 5th 24
Home & Garden Appliance Repair 14.49 92nd 33rd 2nd 0
Furniture 2.36 197th 62nd 5th 9
Garage Doors 14.52 154th 61st 5th -27
Landscapers 3.94 127th 27th 6th -19
Moving Companies 17.65 99th 31st 5th 1
Pest Control 28.78 47th 20th 5th 9
Plumbers 54.12 47th 22nd 3rd 3
Roofing 20.91 59th 9th 2nd 0
Self Storage Companies 7.28 191st 62nd 3rd -14
Windows and Doors 9.85 55th 11th 2nd NA
Average 21.44 64th 26th 3rd 115
Legal Criminal Lawyers 73.81 17th 6th 1st 0
Family Law 34.30 29th 12nd 2nd -13
Law Firms 26.60 65th 15th 4th -21
Personal Injury Law 167.35 33rd 7th 1st 15
Real Estate Lawyers 15.26 20th 4th 2nd 35
Average 54.95 44th 12nd 2nd 1
Real Estate Apartment Rentals 1.02 209th 56th 7th -2
Condos 1.38 115th 30th 7th -2
New Home Developers 2.88 142nd 50th 6th -36
Realtors 2.25 90th 23rd 4th -6
Average 1.87 154th 41st 6th -9
Shopping Florists 7.70 63rd 23rd 4th -13
Average 7.70 63rd 23rd 4th -13
Travel Car Rentals 2.30 182nd 64th 7th 7
Hotels 4.98 65th 23rd 5th 0
Average 3.64 142nd 41st 6th 3

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.