Findings for PPC in Tacoma

Tacoma Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Tacoma was the 12nd most expensive city in Pacific States in keyword bids in Google Adwords for the month of December 2014. Tacoma also ranks amongst the most expensive cities in Washington, ranking 2nd. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 121% Higher in Tacoma than Kent

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tacoma are 121% higher than in Kent. The average price of a click in Tacoma is $15.69.

This price difference is understandable though, given the population of Kent is less than Tacoma, which generally means less competition and therefore lower prices.

To understand if prices in Tacoma are relatively low, we also compared prices with Oxnard which has a similar population, and found the average price of a click in Tacoma was 38% higher than in Oxnard. This suggests that perhaps Tacoma prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Tacoma

Summary PPC Stats for Tacoma for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.69 44th 12nd 2nd 5
Automotive/Vehicle Auto Insurance 66.81 62nd 11th 3rd -12
Auto Parts 2.18 48th 10th 2nd 24
Dealerships 4.34 67th 12nd 4th -14
Tires 2.92 136th 47th 4th -13
Towing 7.53 20th 8th 3rd -10
Average 16.75 77th 11th 3rd -6
B2B Office Furniture 2.23 125th 36th 4th -8
Average 2.23 134th 40th 5th -3
Entertainment/Recreation Restaurants 1.54 117th 32nd 4th 112
Average 1.54 117th 32nd 4th 112
Finance Payday Loans 8.63 91st 31st 3rd 42
Average 8.63 149th 45th 5th 7
Health, Beauty & Fitness Chiropractors 6.16 154th 40th 5th -11
Cosmetic Surgery 11.57 26th 8th 2nd 0
Dentists 10.43 148th 46th 5th -6
Martial Arts 1.67 91st 27th 3rd 0
Massage Therapy 4.11 79th 17th 5th 0
Optometrists 4.69 53rd 15th 3rd NA
Average 8.04 176th 53rd 6th -3
Home & Garden Appliance Repair 12.06 133rd 44th 1st 30
Furniture 2.38 149th 43rd 2nd 6
Garage Doors 31.55 51st 27th 2nd 35
Landscapers 6.60 49th 11th 3rd 14
Moving Companies 17.76 109th 35th 4th 14
Pest Control 22.99 88th 37th 5th 15
Plumbers 39.22 76th 28th 4th -6
Roofing 23.64 42nd 5th 2nd -29
Self Storage Companies 11.11 149th 49th 2nd -10
Windows and Doors 8.98 28th 3rd 1st NA
Average 19.50 79th 30th 3rd 9
Legal Criminal Lawyers 52.21 34th 7th 2nd -24
Family Law 18.79 63rd 16th 2nd NA
Law Firms 47.05 5th 1st 1st NA
Personal Injury Law 95.96 71st 17th 2nd NA
Real Estate Lawyers 13.03 25th 6th 2nd 0
Average 48.23 51st 12nd 1st NA
Real Estate Apartment Rentals 1.32 172nd 45th 7th 13
Condos 1.80 109th 29th 4th 29
New Home Developers 5.21 49th 6th 3rd -24
Realtors 3.08 87th 20th 3rd 7
Average 2.78 96th 19th 4th 8
Shopping Florists 8.81 23rd 9th 1st 14
Average 8.81 23rd 9th 1st 14
Travel Car Rentals 3.53 74th 26th 3rd 52
Hotels 4.36 58th 16th 3rd 19
Average 3.94 65th 19th 3rd 35

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.