Findings for PPC in Tacoma

Tacoma Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Tacoma was the 3rd most expensive city in Pacific States in keyword bids in Google Adwords for the month of March 2015. Tacoma also ranks amongst the most expensive cities in Washington, ranking 1st. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 70% Higher in Tacoma than Kent

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tacoma are 70% higher than in Kent. The average price of a click in Tacoma is $21.71.

This price difference is understandable though, given the population of Kent is less than Tacoma, which generally means less competition and therefore lower prices.

To understand if prices in Tacoma are relatively low, we also compared prices with Oxnard which has a similar population, and found the average price of a click in Tacoma was 65% higher than in Oxnard. This suggests that perhaps Tacoma prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Tacoma

Summary PPC Stats for Tacoma for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 21.71 22nd 3rd 1st 1
Automotive/Vehicle Auto Insurance 123.47 23rd 4th 2nd 26
Auto Parts 1.48 91st 30th 4th -9
Dealerships 4.48 79th 17th 3rd NA
Tires 3.20 154th 51st 5th 13
Towing 5.43 62nd 21st 4th -6
Average 36.32 15th 1st 1st -1
B2B Office Furniture 3.14 143rd 46th 6th -3
Printers 6.25 90th 27th 4th -9
Average 4.17 140th 47th 5th NA
Entertainment/Recreation Restaurants 1.14 140th 44th 5th -21
Average 1.14 140th 44th 5th -21
Finance Credit Counselling 22.79 33rd 11th 1st NA
Insurance 48.04 45th 13rd 3rd NA
Payday Loans 11.47 51st 19th 1st 10
Average 26.81 62nd 16th 3rd NA
Health, Beauty & Fitness Chiropractors 5.85 173rd 47th 7th -17
Cosmetic Surgery 5.51 93rd 26th 4th -17
Dentists 17.16 44th 15th 2nd 34
Massage Therapy 3.91 93rd 20th 4th 0
Optometrists 2.01 122nd 38th 5th NA
Average 10.42 113rd 39th 5th 5
Home & Garden Appliance Repair 13.14 127th 44th 3rd -4
Furniture 1.97 183rd 54th 3rd -17
Garage Doors 27.15 88th 42nd 2nd 15
Landscapers 5.51 75th 19th 6th 6
Moving Companies 21.74 88th 28th 4th 22
Pest Control 28.78 78th 28th 2nd 26
Plumbers 50.20 48th 19th 4th 3
Roofing 48.90 4th 1st 1st 31
Self Storage Companies 13.69 118th 43rd 2nd 0
Windows and Doors 4.74 77th 20th 3rd NA
Average 26.30 28th 11th 2nd 7
Legal Criminal Lawyers 63.97 20th 6th 1st -12
Family Law 41.86 22nd 11th 2nd NA
Law Firms 13.03 103rd 20th 3rd -26
Personal Injury Law 173.97 18th 7th 1st 22
Real Estate Lawyers 11.00 34th 8th 3rd -9
Average 48.73 61st 21st 2nd -7
Real Estate Apartment Rentals 1.71 109th 25th 5th 38
Condos 1.58 117th 34th 7th -32
New Home Developers 4.38 63rd 11th 4th 7
Realtors 3.26 57th 16th 3rd -9
Average 2.74 93rd 20th 4th 0
Shopping Florists 8.10 37th 14th 2nd -7
Average 8.10 37th 14th 2nd -7
Travel Car Rentals 2.13 187th 62nd 6th -10
Hotels 5.77 22nd 7th 2nd -14
Average 3.95 70th 19th 4th -12

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.