Findings for PPC in Vancouver

Vancouver Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Vancouver was the 167th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Vancouver also ranks amongst the least expensive cities in Washington, ranking as number 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 49% Lower in Vancouver than Portland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Vancouver are 49% lower than in Portland. The average price of a click in Vancouver is $10.22.

This price differential is expected however, as Portland has a larger population than Vancouver.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Ontario, and found the average price of a click in Vancouver was 12% higher than in Ontario.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Vancouver

Summary PPC Stats for Vancouver for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.22 167th 50th 7th -4
Automotive/Vehicle Auto Insurance 42.66 144th 37th 5th -32
Dealerships 7.22 11th 1st 1st -22
Tires 4.02 101st 27th 3rd 72
Towing 21.56 3rd 1st 1st 45
Average 17.07 109th 25th 5th 8
B2B Office Furniture 5.76 58th 22nd 1st 52
Printers 13.93 18th 6th 1st -1
Average 8.48 56th 20th 2nd 17
Entertainment/Recreation Restaurants 1.52 94th 30th 3rd -29
Average 1.52 94th 30th 3rd -29
Finance Credit Counselling 8.29 70th 21st 4th 0
Insurance 18.96 93rd 22nd 6th 0
Mortgages 11.17 33rd 9th 2nd -26
Average 12.81 124th 34th 6th -5
Health, Beauty & Fitness Chiropractors 6.16 166th 44th 6th 0
Dentists 15.59 62nd 24th 3rd 12
Massage Therapy 0.65 138th 32nd 6th -19
Physiotherapy 4.10 3rd 2nd 1st 0
Average 11.11 90th 31st 3rd 1
Home & Garden Furniture 1.84 194th 59th 4th -12
Garage Doors 14.01 152nd 68th 7th 0
Landscapers 5.62 69th 18th 5th -8
Moving Companies 7.93 184th 54th 6th 0
Plumbers 85.08 8th 3rd 1st 12
Roofing 12.28 125th 25th 7th -17
Self Storage Companies 12.75 137th 51st 5th 13
Average 15.84 154th 56th 5th -2
Legal Family Law 28.38 53rd 23rd 5th 0
Law Firms 7.50 159th 37th 6th -13
Average 14.46 168th 44th 6th -4
Real Estate Apartment Rentals 1.53 137th 36th 6th -41
Condos 2.57 59th 11th 3rd -17
New Home Developers 4.45 60th 9th 2nd -20
Realtors 2.24 143rd 43rd 5th -35
Average 2.41 118th 24th 5th -28
Shopping Florists 9.13 17th 7th 1st 37
Average 9.13 17th 7th 1st 37
Travel Car Rentals 2.94 101st 33rd 5th -31
Hotels 8.04 1st 1st 1st -7
Average 5.49 11th 4th 1st -19

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.