Findings for PPC in Vancouver

Vancouver Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Vancouver was the 72nd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Vancouver also ranks amongst the least expensive cities in Washington, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Vancouver Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Vancouver keywords increased by 42% in September 2014.

Google Adwords Keyword Prices 10% Lower in Vancouver than Portland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Vancouver are 10% lower than in Portland. The average price of a click in Vancouver is $12.68.

This price differential is expected however, as Portland has a larger population than Vancouver.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Vancouver


Summary PPC Stats for Vancouver for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.68 72nd 17th 2nd 42
Automotive/Vehicle Auto Insurance 169.04 1st 1st 1st 0
Auto Parts 1.03 131st 59th 7th 6
Dealerships 4.22 60th 8th 2nd 12
Tires 3.25 94th 33rd 3rd 0
Towing 0.67 153rd 51st 6th 0
Average 23.34 20th 4th 1st 3
B2B Office Furniture 11.42 5th 2nd 1st NA
Average 11.42 8th 3rd 1st NA
Entertainment/Recreation Restaurants 1.66 64th 15th 1st 11
Average 1.66 64th 15th 1st 11
Finance Credit Counselling 13.47 49th 13rd 2nd 0
Payday Loans 10.53 51st 14th 2nd NA
Average 12.00 121st 32nd 3rd 11
Health, Beauty & Fitness Chiropractors 7.28 97th 28th 4th -18
Cosmetic Surgery 5.41 77th 24th 5th 0
Dentists 14.18 36th 8th 1st -3
Massage Therapy 5.15 59th 16th 5th 14
Optometrists 5.00 39th 13rd 4th 25
Average 8.05 132nd 37th 7th 1
Home & Garden Appliance Repair 7.58 136th 49th 3rd 0
Furniture 1.81 161st 42nd 6th 9
Garage Doors 16.35 102nd 50th 5th 1
Moving Companies 13.01 102nd 32nd 3rd -14
Pest Control 30.98 44th 20th 5th NA
Plumbers 54.79 39th 14th 2nd -29
Roofing 14.62 61st 12nd 4th 7
Self Storage Companies 8.54 173rd 59th 5th -4
Windows and Doors 10.67 32nd 7th 2nd 20
Average 19.13 56th 24th 2nd 2
Legal Family Law 6.04 87th 25th 6th 0
Law Firms 10.74 111st 27th 5th 758
Personal Injury Law 88.10 67th 11th 2nd -6
Average 22.85 135th 31st 5th 226
Real Estate Apartment Rentals 2.54 28th 6th 2nd 21
Condos 2.40 32nd 8th 1st NA
New Home Developers 3.62 73rd 15th 4th 104
Realtors 2.09 128th 35th 6th -7
Average 2.58 68th 13rd 4th 19
Shopping Florists 4.84 146th 41st 6th 0
Average 4.84 146th 41st 6th 0
Travel Car Rentals 2.39 111st 33rd 3rd 0
Hotels 6.35 4th 2nd 1st -1
Average 4.37 9th 4th 2nd -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.