Findings for PPC in Vancouver

Vancouver Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Vancouver was the 141st least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Vancouver also ranks amongst the least expensive cities in Washington, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Vancouver are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Vancouver keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 32% Lower in Vancouver than Portland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Vancouver are 32% lower than in Portland. The average price of a click in Vancouver is $11.53.

This price differential is expected however, as Portland has a larger population than Vancouver.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Vancouver

Summary PPC Stats for Vancouver for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.53 141st 42nd 5th -6
Automotive/Vehicle Auto Insurance 10.24 188th 52nd 6th 0
Dealerships 5.37 28th 4th 1st -4
Tires 2.45 199th 70th 7th -41
Average 5.13 199th 55th 6th -7
B2B Office Furniture 3.92 122nd 37th 5th 42
Printers 5.26 91st 27th 4th NA
Average 4.37 137th 43rd 5th NA
Entertainment/Recreation Restaurants 2.08 168th 44th 6th 8
Average 2.08 168th 44th 6th 8
Finance Insurance 58.87 34th 11th 2nd 10
Mortgages 17.04 14th 3rd 2nd -2
Payday Loans 7.40 65th 24th 1st 102
Average 22.68 79th 20th 3rd 16
Health, Beauty & Fitness Chiropractors 6.54 146th 40th 6th -34
Dentists 14.19 56th 17th 2nd -18
Massage Therapy 4.80 97th 19th 6th NA
Physiotherapy 9.40 4th 1st 1st 0
Average 10.30 105th 33rd 4th -13
Home & Garden Appliance Repair 4.35 207th 68th 6th -48
Furniture 3.51 104th 27th 2nd NA
Garage Doors 12.76 167th 64th 6th -24
Landscapers 5.13 82nd 17th 5th 14
Moving Companies 25.93 17th 7th 1st -12
Pest Control 22.69 87th 36th 6th -16
Plumbers 16.39 219th 73rd 6th -28
Self Storage Companies 6.81 206th 70th 5th -24
Average 13.94 176th 64th 6th -10
Legal Family Law 15.54 95th 31st 6th 0
Law Firms 7.38 197th 57th 6th -21
Personal Injury Law 90.42 91st 20th 5th 0
Real Estate Lawyers 3.57 60th 12nd 3rd 0
Average 26.80 142nd 36th 6th -7
Real Estate Apartment Rentals 1.87 98th 24th 3rd -27
Condos 2.40 39th 7th 2nd -16
New Home Developers 3.47 105th 28th 4th -13
Realtors 1.46 181st 58th 7th 0
Average 2.08 130th 34th 4th -12
Shopping Florists 5.35 161st 55th 5th -15
Average 5.35 161st 55th 5th -15
Travel Car Rentals 3.09 100th 30th 3rd -3
Hotels 8.63 3rd 2nd 1st 0
Average 5.86 5th 2nd 1st -2

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.