Findings for PPC in Vancouver

Vancouver Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Vancouver was the 191st least expensive city in USA in keyword bids in Google Adwords for the month of June 2016. Vancouver also ranks amongst the least expensive cities in Washington, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Vancouver are up in June 2016

SEP's research shows that the average price of a click to advertisers targeting Vancouver keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 40% Lower in Vancouver than Portland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Vancouver are 40% lower than in Portland. The average price of a click in Vancouver is $9.26.

This price differential is expected however, as Portland has a larger population than Vancouver.

For better comparison of prices, we also compared prices with another city with a similar population, Ontario, and found the average price of a click in Vancouver was 15% lower than in Ontario.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Vancouver

Summary PPC Stats for Vancouver for June 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.26 191st 62nd 6th NA
Automotive/Vehicle Auto Parts 1.88 78th 18th 2nd 0
Auto Wreckers 0.86 28th 14th 2nd 69
Dealerships 6.93 12nd 1st 1st 31
Tires 3.21 167th 54th 5th 8
Average 3.83 214th 54th 7th NA
B2B Office Furniture 3.10 142nd 44th 5th -8
Printers 9.39 26th 10th 1st -21
Trade Show Displays 33.34 9th 3rd 1st 0
Average 15.28 7th 4th 1st -10
Entertainment/Recreation Restaurants 6.92 2nd 1st 1st 45
Average 6.92 2nd 1st 1st 45
Finance Credit Counselling 31.99 19th 6th 2nd 0
Mortgages 14.27 42nd 9th 3rd 0
Payday Loans 12.71 56th 16th 1st 0
Average 17.19 122nd 30th 5th 0
Health, Beauty & Fitness Chiropractors 7.77 136th 35th 6th 0
Dentists 15.62 52nd 17th 2nd 1
Massage Therapy 7.06 50th 11th 2nd -39
Optometrists 7.17 36th 15th 2nd 3
Physiotherapy 2.37 6th 2nd 1st 179
Average 10.17 130th 42nd 2nd 5
Home & Garden Appliance Repair 7.50 175th 58th 6th 0
Furniture 1.77 205th 65th 5th -26
Garage Doors 12.20 161st 68th 6th 29
Landscapers 8.30 14th 3rd 2nd 26
Moving Companies 8.41 176th 49th 6th -24
Pest Control 15.04 196th 70th 7th -18
Plumbers 28.63 142nd 52nd 6th 25
Roofing 18.50 62nd 9th 5th 22
Self Storage Companies 9.12 183rd 68th 6th 32
Average 11.32 216th 72nd 7th 6
Legal Criminal Lawyers 23.63 66th 16th 3rd 0
Law Firms 9.45 174th 40th 6th 10
Personal Injury Law 46.49 114th 29th 5th 0
Real Estate Lawyers 8.34 42nd 13rd 4th 0
Average 15.72 179th 43rd 6th 3
Real Estate Apartment Rentals 1.67 123rd 28th 5th -25
Condos 2.65 52nd 9th 3rd -9
New Home Developers 2.80 159th 59th 5th 23
Realtors 2.60 123rd 32nd 4th -3
Average 2.35 128th 35th 5th -5
Shopping Florists 5.46 157th 52nd 5th -1
Average 5.46 157th 52nd 5th -1
Travel Car Rentals 3.40 79th 25th 2nd 13
Hotels 7.16 9th 4th 2nd 10
Average 5.28 14th 5th 2nd 11

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.