Findings for PPC in Vancouver

Vancouver Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Vancouver was the 96th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Vancouver also ranks amongst the least expensive cities in Washington, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 27% Lower in Vancouver than Portland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Vancouver are 27% lower than in Portland. The average price of a click in Vancouver is $12.47.

This price differential is expected however, as Portland has a larger population than Vancouver.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Vancouver

Summary PPC Stats for Vancouver for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.47 96th 22nd 3rd 8
Automotive/Vehicle Auto Parts 1.50 102nd 29th 3rd 0
Auto Wreckers 2.98 10th 6th 1st 0
Dealerships 4.90 41st 6th 2nd 90
Tires 2.74 153rd 53rd 5th -14
Towing 8.56 12nd 6th 1st -10
Average 4.43 165th 39th 5th 14
B2B Office Furniture 4.64 43rd 15th 1st -1
Printers 5.76 69th 18th 3rd 0
Average 5.20 73rd 20th 2nd -1
Entertainment/Recreation Restaurants 1.61 106th 28th 3rd NA
Average 1.61 106th 28th 3rd NA
Finance Credit Counselling 36.10 7th 2nd 1st 0
Insurance 45.77 47th 9th 2nd 2
Mortgages 6.40 52nd 12nd 3rd 0
Payday Loans 17.90 17th 2nd 1st NA
Average 23.97 75th 14th 3rd 0
Health, Beauty & Fitness Chiropractors 6.90 133rd 32nd 4th 0
Cosmetic Surgery 5.38 89th 22nd 5th 0
Dentists 12.72 82nd 25th 3rd NA
Massage Therapy 0.49 131st 29th 6th 0
Average 9.09 132nd 39th 3rd 0
Home & Garden Furniture 2.40 144th 42nd 1st 51
Garage Doors 9.33 158th 67th 7th 12
Moving Companies 37.74 5th 1st 1st 59
Pest Control 17.09 140th 52nd 6th -12
Plumbers 30.20 120th 47th 6th 0
Roofing 12.84 111st 22nd 5th 52
Self Storage Companies 10.47 166th 55th 4th 67
Average 17.56 109th 47th 5th 22
Legal Law Firms 12.40 96th 21st 4th 17
Personal Injury Law 171.88 19th 6th 1st 0
Average 44.30 62nd 16th 3rd 5
Real Estate Apartment Rentals 2.58 49th 8th 2nd -18
Condos 2.85 55th 10th 2nd -3
New Home Developers 4.42 79th 14th 5th 8
Realtors 2.56 125th 36th 4th 6
Average 2.89 88th 16th 3rd -2
Shopping Florists 4.54 176th 52nd 6th -21
Average 4.54 176th 52nd 6th -21
Travel Car Rentals 3.68 64th 23rd 2nd 21
Hotels 7.07 4th 3rd 1st 8
Average 5.38 15th 7th 2nd 14

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.