Findings for PPC in Kenosha

Kenosha Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Kenosha was the 227th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Kenosha also ranks amongst the least expensive cities in Wisconsin, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Kenosha are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Kenosha keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 51% Lower in Kenosha than Milwaukee

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Kenosha are 51% lower than in Milwaukee. The average price of a click in Kenosha is $8.15.

This price differential is expected however, as Milwaukee has a larger population than Kenosha.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Sandy Springs, and found the average price of a click in Kenosha was 21% higher than in Sandy Springs.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Kenosha


Summary PPC Stats for Kenosha for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.15 227th 61st 4th -2
Automotive/Vehicle Auto Insurance 60.92 75th 25th 3rd 13
Auto Parts 10.96 1st 1st 1st 0
Dealerships 3.27 131st 52nd 4th NA
Tires 5.80 21st 2nd 1st 34
Towing 3.28 143rd 44th 3rd -19
Average 17.50 69th 24th 2nd 2
Entertainment/Recreation Restaurants 1.71 186th 54th 3rd 67
Average 1.71 186th 54th 3rd 67
Finance Payday Loans 13.39 8th 5th 1st 0
Average 13.39 118th 36th 3rd NA
Health, Beauty & Fitness Chiropractors 11.08 57th 20th 1st 0
Dentists 9.85 163rd 50th 3rd 0
Average 10.10 112nd 36th 1st 0
Home & Garden Appliance Repair 15.97 71st 19th 1st 1
Furniture 3.55 98th 18th 1st NA
Garage Doors 16.73 137th 46th 3rd 8
Landscapers 4.52 103rd 36th 2nd 5
Pest Control 21.45 98th 14th 1st 26
Plumbers 15.86 223rd 61st 3rd -22
Roofing 7.65 189th 61st 4th -6
Self Storage Companies 2.62 272nd 77th 4th NA
Windows and Doors 2.72 100th 30th 3rd NA
Average 9.72 243rd 62nd 3rd -4
Legal Law Firms 6.20 210th 53rd 4th NA
Average 6.20 229th 59th 4th NA
Real Estate Apartment Rentals 0.99 213rd 63rd 4th -10
Condos 0.27 231st 72nd 4th -22
Realtors 0.89 238th 69th 4th -14
Average 0.77 274th 74th 4th -12
Shopping Florists 5.07 169th 48th 3rd -31
Average 5.07 169th 48th 3rd -31
Travel Car Rentals 2.51 159th 54th 4th 14
Hotels 4.01 142nd 49th 4th 0
Average 3.26 183rd 62nd 4th 7

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.