Findings for PPC in Milwaukee

Milwaukee Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Milwaukee was the 11th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of June 2016. Milwaukee also ranks amongst the most expensive cities in Wisconsin, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Year over Year Google Adwords Prices for Milwaukee are up in June 2016

SEP's research shows that the average price of a click to advertisers targeting Milwaukee keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 121% Higher in Milwaukee than Kenosha

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Milwaukee are 121% higher than in Kenosha. The average price of a click in Milwaukee is $18.02.

This price difference is understandable though, given the population of Kenosha is less than Milwaukee, which generally means less competition and therefore lower prices.

To understand if prices in Milwaukee are relatively low, we also compared prices with Albuquerque which has a similar population, and found the average price of a click in Milwaukee was 11% higher than in Albuquerque. This suggests that perhaps Milwaukee prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Milwaukee

Summary PPC Stats for Milwaukee for June 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.02 39th 11th 1st 7
Automotive/Vehicle Auto Insurance 52.10 101st 31st 2nd 8
Auto Parts 2.16 55th 25th 1st 4
Dealerships 6.29 20th 14th 1st 22
Tires 4.02 116th 35th 3rd 68
Towing 3.20 122nd 38th 2nd -9
Average 16.16 92nd 27th 1st 14
B2B Office Furniture 8.28 29th 8th 3rd 14
Printers 5.48 72nd 23rd 1st -22
Average 6.88 71st 23rd 3rd -3
Entertainment/Recreation Restaurants 7.12 1st 1st 1st 89
Average 7.12 1st 1st 1st 89
Finance Credit Counselling 18.63 41st 13rd 1st NA
Insurance 28.51 78th 26th 1st -7
Mortgages 34.31 5th 3rd 1st 21
Payday Loans 18.53 34th 10th 2nd -4
Average 26.54 66th 20th 1st NA
Health, Beauty & Fitness Chiropractors 7.65 140th 48th 2nd 3
Cosmetic Surgery 6.84 83rd 24th 1st 17
Dentists 12.61 125th 37th 2nd 32
Martial Arts 3.62 59th 14th 1st -6
Massage Therapy 6.59 55th 22nd 1st -36
Optometrists 5.71 69th 22nd 2nd -9
Average 8.67 191st 55th 3rd 8
Home & Garden Appliance Repair 11.06 136th 41st 3rd -31
Furniture 2.71 149th 36th 3rd -8
Garage Doors 11.74 164th 48th 3rd -19
Landscapers 2.79 150th 48th 2nd -22
Moving Companies 17.29 103rd 25th 1st -20
Pest Control 15.97 185th 40th 4th 9
Plumbers 20.58 179th 49th 1st -1
Roofing 14.18 103rd 41st 3rd -6
Self Storage Companies 9.86 167th 41st 1st 9
Windows and Doors 18.96 15th 9th 1st 20
Average 11.80 207th 54th 2nd -8
Legal Criminal Lawyers 45.30 33rd 12nd 1st 0
Family Law 52.52 10th 2nd 1st 21
Law Firms 31.53 49th 13rd 2nd 38
Personal Injury Law 147.30 37th 9th 1st -9
Real Estate Lawyers 22.51 7th 2nd 1st 56
Average 55.11 59th 13rd 2nd 25
Real Estate Apartment Rentals 1.28 183rd 54th 3rd -13
Condos 1.12 154th 42nd 3rd -8
New Home Developers 3.53 116th 33rd 1st 48
Realtors 1.41 238th 64th 3rd -12
Average 1.61 220th 56th 2nd 0
Shopping Florists 7.15 70th 12nd 2nd 0
Average 7.15 70th 12nd 2nd 0
Travel Car Rentals 3.48 73rd 23rd 2nd 31
Hotels 4.47 79th 26th 1st 15
Average 3.97 78th 24th 2nd 23

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.