Findings for PPC in Milwaukee

Milwaukee Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Milwaukee was the 16th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of August 2016. Milwaukee also ranks amongst the most expensive cities in Wisconsin, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Year over Year Google Adwords Prices for Milwaukee are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Milwaukee keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 140% Higher in Milwaukee than Kenosha

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Milwaukee are 140% higher than in Kenosha. The average price of a click in Milwaukee is $16.86.

This price difference is understandable though, given the population of Kenosha is less than Milwaukee, which generally means less competition and therefore lower prices.

To understand if prices in Milwaukee are relatively low, we also compared prices with Albuquerque which has a similar population, and found the average price of a click in Milwaukee was 18% higher than in Albuquerque. This suggests that perhaps Milwaukee prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Milwaukee


Summary PPC Stats for Milwaukee for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.86 58th 16th 1st 7
Automotive/Vehicle Auto Insurance 46.73 109th 32nd 3rd -9
Auto Parts 2.78 48th 17th 2nd -9
Dealerships 2.83 170th 62nd 4th -28
Tires 3.28 194th 58th 4th 15
Towing 5.33 92nd 28th 1st 13
Average 10.84 127th 33rd 2nd -4
B2B Office Furniture 5.63 85th 23rd 2nd 13
Printers 5.93 74th 19th 1st -24
Average 5.78 106th 32nd 2nd NA
Entertainment/Recreation Restaurants 6.37 37th 11th 1st 0
Average 6.37 37th 11th 1st 0
Finance Credit Counselling 25.33 24th 8th 1st NA
Insurance 16.41 109th 29th 1st -24
Mortgages 11.92 49th 19th 1st -7
Payday Loans 18.31 14th 7th 2nd 10
Average 18.31 111st 32nd 2nd NA
Health, Beauty & Fitness Chiropractors 8.96 95th 34th 2nd 72
Cosmetic Surgery 6.30 87th 29th 2nd 10
Dentists 10.13 174th 54th 4th -20
Martial Arts 4.89 31st 7th 1st 4
Massage Therapy 7.86 51st 21st 2nd -7
Optometrists 5.36 64th 20th 2nd NA
Average 8.26 185th 55th 4th 1
Home & Garden Appliance Repair 16.08 76th 18th 1st 0
Furniture 2.94 193rd 49th 2nd -18
Garage Doors 14.89 147th 43rd 3rd -18
Landscapers 4.73 107th 36th 1st -8
Moving Companies 13.34 167th 41st 2nd -7
Pest Control 13.91 195th 43rd 3rd -11
Plumbers 12.47 237th 62nd 3rd -16
Roofing 15.06 105th 40th 3rd 5
Self Storage Companies 9.95 152nd 35th 1st 0
Windows and Doors 15.82 26th 14th 1st 476
Average 12.28 220th 56th 1st 33
Legal Criminal Lawyers 62.46 22nd 8th 1st 0
Family Law 32.71 41st 9th 1st 0
Law Firms 19.86 115th 31st 3rd 0
Personal Injury Law 188.41 22nd 9th 1st 0
Real Estate Lawyers 13.49 28th 5th 1st 0
Average 61.06 46th 12nd 1st 0
Real Estate Apartment Rentals 1.40 149th 40th 1st 0
Condos 1.22 147th 44th 2nd 0
New Home Developers 3.50 132nd 38th 1st 0
Realtors 1.41 224th 61st 3rd 0
Average 1.78 190th 48th 1st 0
Shopping Florists 7.53 119th 39th 2nd 0
Average 7.53 119th 39th 2nd 0
Travel Car Rentals 3.16 111st 36th 3rd 0
Hotels 4.83 89th 28th 2nd 0
Average 3.99 109th 41st 3rd 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.