Findings for PPC in Milwaukee

Milwaukee Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Milwaukee was the 12nd most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of December 2014. Milwaukee also ranks amongst the most expensive cities in Wisconsin, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Detroit ranked as the least expensive city.

Month over Month Google Adwords Prices for Milwaukee Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Milwaukee keywords increased by 11% in December 2014.

Google Adwords Keyword Prices 182% Higher in Milwaukee than Kenosha

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Milwaukee are 182% higher than in Kenosha. The average price of a click in Milwaukee is $15.25.

This price difference is understandable though, given the population of Kenosha is less than Milwaukee, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Milwaukee


Summary PPC Stats for Milwaukee for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.25 50th 12nd 1st 11
Automotive/Vehicle Auto Insurance 49.54 104th 31st 2nd 76
Auto Parts 2.16 50th 23rd 3rd -12
Dealerships 4.24 74th 29th 1st -2
Tires 3.21 118th 30th 4th 24
Towing 3.12 111st 35th 2nd 1
Average 14.86 94th 29th 2nd 16
B2B Office Furniture 5.14 33rd 10th 2nd 8
Printers 10.13 23rd 5th 1st -1
Average 7.64 32nd 10th 1st 2
Entertainment/Recreation Restaurants 4.21 5th 2nd 1st 5
Average 4.21 5th 2nd 1st 5
Finance Credit Counselling 44.69 4th 1st 1st 39
Insurance 29.21 87th 26th 1st 2
Mortgages 30.44 3rd 2nd 1st 37
Payday Loans 15.92 24th 9th 3rd -12
Average 31.04 43rd 9th 1st 17
Health, Beauty & Fitness Chiropractors 5.05 175th 59th 2nd 3
Cosmetic Surgery 3.99 103rd 32nd 1st 0
Dentists 9.56 169th 52nd 2nd 5
Martial Arts 4.53 27th 9th 1st 0
Massage Therapy 6.17 56th 18th 1st 0
Optometrists 3.49 88th 31st 2nd NA
Average 6.44 236th 71st 3rd 2
Home & Garden Appliance Repair 14.46 111st 29th 3rd 59
Furniture 2.06 187th 55th 4th 13
Garage Doors 13.74 130th 36th 1st 47
Landscapers 2.82 135th 44th 3rd -22
Moving Companies 18.23 105th 26th 1st 7
Pest Control 12.27 197th 42nd 4th 31
Plumbers 14.12 202nd 54th 2nd -3
Roofing 13.82 102nd 35th 4th 6
Self Storage Companies 14.55 66th 16th 1st 10
Windows and Doors 7.47 47th 23rd 1st 5
Average 13.05 177th 42nd 1st 14
Legal Criminal Lawyers 41.97 45th 12nd 1st -15
Family Law 39.70 19th 7th 1st -5
Law Firms 22.39 38th 13rd 1st 73
Personal Injury Law 137.12 36th 9th 1st 2
Real Estate Lawyers 10.56 32nd 11th 1st 5
Average 44.81 60th 15th 2nd 20
Real Estate Apartment Rentals 1.44 154th 42nd 2nd 2
Condos 1.08 164th 47th 3rd -4
New Home Developers 1.89 193rd 50th 1st 25
Realtors 1.53 223rd 63rd 3rd -4
Average 1.46 235th 61st 3rd 3
Shopping Florists 6.67 78th 22nd 1st 0
Average 6.67 78th 22nd 1st 0
Travel Car Rentals 3.02 127th 35th 4th 6
Hotels 5.15 30th 7th 1st 7
Average 4.09 55th 17th 1st 6

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.