Findings for PPC in Milwaukee

Milwaukee Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Milwaukee was the 5th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of April 2015. Milwaukee also ranks amongst the most expensive cities in Wisconsin, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Lincoln ranked as the least expensive city.

Google Adwords Keyword Prices 234% Higher in Milwaukee than Kenosha

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Milwaukee are 234% higher than in Kenosha. The average price of a click in Milwaukee is $20.42.

This price difference is understandable though, given the population of Kenosha is less than Milwaukee, which generally means less competition and therefore lower prices.

To understand if prices in Milwaukee are relatively low, we also compared prices with Albuquerque which has a similar population, and found the average price of a click in Milwaukee was 44% higher than in Albuquerque. This suggests that perhaps Milwaukee prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Milwaukee


Summary PPC Stats for Milwaukee for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 20.42 21st 5th 1st 5
Automotive/Vehicle Auto Insurance 53.49 127th 35th 2nd -8
Auto Parts 2.13 53rd 19th 1st -3
Dealerships 3.04 172nd 60th 2nd -41
Tires 2.89 160th 43rd 3rd -4
Towing 2.60 161st 48th 2nd -6
Average 14.42 127th 32nd 1st -12
B2B Office Furniture 6.22 35th 17th 1st 44
Printers 6.89 64th 19th 1st 38
Trade Show Displays 27.66 10th 3rd 1st -12
Average 10.77 18th 5th 1st 23
Entertainment/Recreation Restaurants 2.29 27th 9th 1st -41
Average 2.29 27th 9th 1st -41
Finance Credit Counselling 22.50 30th 11th 1st NA
Insurance 21.08 111st 33rd 2nd -16
Mortgages 11.63 36th 12nd 1st 56
Payday Loans 13.38 64th 20th 4th -16
Average 17.38 128th 37th 3rd NA
Health, Beauty & Fitness Chiropractors 6.34 171st 49th 2nd -1
Cosmetic Surgery 5.20 103rd 31st 1st -7
Dentists 8.84 207th 62nd 3rd 27
Martial Arts 3.03 58th 15th 2nd 11
Massage Therapy 4.11 93rd 29th 2nd 24
Optometrists 4.08 86th 30th 3rd -14
Average 6.61 245th 69th 3rd 8
Home & Garden Appliance Repair 13.39 123rd 37th 2nd -16
Furniture 2.64 117th 21st 2nd 23
Garage Doors 15.94 139th 39th 2nd 3
Landscapers 10.14 18th 8th 1st 87
Moving Companies 20.55 85th 20th 1st 5
Pest Control 13.28 193rd 36th 2nd -9
Plumbers 17.74 186th 54th 2nd -17
Roofing 20.48 58th 24th 2nd 12
Self Storage Companies 11.33 155th 39th 1st -26
Windows and Doors 12.64 31st 14th 1st -15
Average 14.31 180th 45th 1st 3
Legal Criminal Lawyers 55.76 34th 11th 1st 2
Family Law 41.05 21st 5th 1st 5
Law Firms 13.82 104th 28th 2nd -25
Personal Injury Law 224.34 9th 1st 1st 5
Real Estate Lawyers 22.79 5th 2nd 1st 10
Average 73.13 21st 5th 1st -3
Real Estate Apartment Rentals 1.49 158th 43rd 2nd -8
Condos 1.06 156th 54th 3rd -1
New Home Developers 3.71 99th 33rd 1st 235
Realtors 1.27 232nd 64th 4th -19
Average 1.77 203rd 54th 3rd 34
Shopping Florists 6.47 97th 30th 2nd 9
Average 6.47 97th 30th 2nd 9
Travel Car Rentals 2.84 131st 44th 3rd 7
Hotels 3.44 131st 41st 3rd -15
Average 3.14 154th 46th 3rd -4

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.