Findings for PPC in Milwaukee

Milwaukee Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Milwaukee was the 17th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of September 2016. Milwaukee also ranks amongst the most expensive cities in Wisconsin, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Year over Year Google Adwords Prices for Milwaukee are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Milwaukee keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 104% Higher in Milwaukee than Kenosha

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Milwaukee are 104% higher than in Kenosha. The average price of a click in Milwaukee is $16.70.

This price difference is understandable though, given the population of Kenosha is less than Milwaukee, which generally means less competition and therefore lower prices.

To understand if prices in Milwaukee are relatively low, we also compared prices with Albuquerque which has a similar population, and found the average price of a click in Milwaukee was 9% higher than in Albuquerque. This suggests that perhaps Milwaukee prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Milwaukee

Summary PPC Stats for Milwaukee for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.70 61st 17th 1st -4
Automotive/Vehicle Auto Insurance 63.67 70th 24th 2nd 32
Auto Parts 3.44 25th 10th 2nd -12
Dealerships 3.81 95th 41st 3rd 31
Tires 2.57 189th 54th 3rd -14
Towing 4.81 73rd 25th 2nd 2
Average 17.61 68th 23rd 1st 9
B2B Office Furniture 6.29 42nd 16th 1st -4
Printers 6.39 82nd 25th 1st -16
Average 6.34 92nd 32nd 1st NA
Entertainment/Recreation Restaurants 5.22 57th 16th 1st -1
Average 5.22 57th 16th 1st -1
Finance Credit Counselling 22.40 31st 11th 1st NA
Insurance 42.35 59th 18th 2nd 14
Mortgages 20.85 8th 4th 1st 9
Payday Loans 8.10 47th 17th 4th -48
Average 27.68 42nd 16th 2nd NA
Health, Beauty & Fitness Chiropractors 7.79 119th 41st 3rd -8
Cosmetic Surgery 7.79 65th 15th 1st -9
Dentists 13.17 81st 21st 2nd 11
Martial Arts 5.41 24th 7th 1st 33
Massage Therapy 4.27 106th 34th 3rd -21
Optometrists 4.58 78th 25th 2nd NA
Average 9.10 152nd 52nd 3rd 8
Home & Garden Appliance Repair 14.18 98th 25th 2nd -14
Furniture 3.02 148th 34th 3rd -24
Garage Doors 16.97 135th 45th 2nd -12
Landscapers 4.59 100th 35th 1st -5
Moving Companies 8.84 193rd 51st 3rd -14
Pest Control 10.96 225th 51st 3rd -21
Plumbers 22.50 180th 48th 1st 11
Roofing 23.67 42nd 18th 1st 8
Self Storage Companies 8.43 161st 39th 1st 0
Windows and Doors 13.72 25th 13rd 2nd -27
Average 15.06 166th 41st 2nd -8
Legal Criminal Lawyers 16.56 78th 21st 1st -49
Family Law 25.39 55th 13rd 2nd 6
Law Firms 12.71 162nd 43rd 3rd -24
Personal Injury Law 164.03 34th 10th 1st 3
Real Estate Lawyers 9.02 42nd 9th 1st -17
Average 40.77 88th 20th 1st -16
Real Estate Apartment Rentals 1.12 191st 51st 2nd -12
Condos 1.42 110th 34th 2nd 0
New Home Developers 2.73 155th 42nd 2nd -37
Realtors 1.19 215th 60th 3rd -3
Average 1.53 205th 55th 2nd -10
Shopping Florists 6.53 110th 29th 2nd -23
Average 6.53 110th 29th 2nd -23
Travel Car Rentals 3.01 107th 37th 3rd 7
Hotels 5.33 43rd 14th 2nd 0
Average 4.17 70th 24th 2nd 3

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.