Welcome! Thanks for visiting!

Subscribe to the full feed

SES Toronto 2009: Why You Need Great Quality Scores!

by Tyler Calder.

Oh Quality Score, how I love thee. When you're happy, you can give me all my favourite keywords at such low prices - but when you're sad, you drive your prices up and I can't afford you. Please tell me how I can keep you happy.

Okay, so Quality Score can't speak, but luckily, we have a fantastic panel that will give us some insight into Quality Score - what it is, why it matters and how to keep it high and your costs low.

Anne Kennedy of Beyond Ink will be moderating this sessions with Andrew Goodman of Page Zero Media and David Sprinkle of Acronym Media acting as our panelists.

SES Toronto 2009: Canada Specific SEO & PPC Issues

by Tyler Calder.

We're here in Toronto and wouldn't it be fitting if there were a session on Canada specific issues we face in our SEO and PPC endeavors? Why yes, it would be fitting and yes, we'll be discussing such a session right…….now:

Many SEO matters are common around the globe, but Canadian companies face some unique issues, which our panelists will discuss.

Heather Dougherty , Research Director, Hitwise

Everyone loves stats, so lets start off with some numbers:

• 80% of searches are taking place on Google
• 60% of which are on Google.ca and 18% on Google.com (the remaining on other international properties)

SES Toronto 2009: Introduction to Paid Search

by Tyler Calder.

Here we are, day 2 of SES Toronto and we're going to start off with the nuts and bolts of SEM. That's right folks, get ready for an introduction to paid search .

This session will be moderated by Amanda Watlington , owner of Searching for Profit. Matt Van Wagner, President of Find Me Faster will be our presenter.

And here we go…

So, Why Does PPC Rock?

• Lets use a new, small business as an example - your website had just launched, you don't have too much content, you aren't ranking organically and you aren't driving any traffic - so you look to paid search .

How to Write PPC Ad Copy: Four Ad Templates that Cause Clicks and Conversions

by Tom Demers.

Ad copy is one of the most important elements of a successful PPC campaign: successfully crafting and optimizing ad text will often make or break a paid search campaign.

But creating and testing PPC ad copy is difficult. You have to take several factors into account:

• Not a lot of room to message – The search engines only afford you 25 characters in each headline and 35 characters in each of two description lines:

SEP’s PPC Tips: Beta Testing the New Google Adwords Interface

by Tyler Calder.

Google has been slowly rolling out the new AdWords interface to beta testers over the past few months and we here at Search Engine People have had the chance to immerse ourselves in it for a little while now and I must say – colour us impressed!

The new interface has a ‘sexier’ look and feel to it which is a little more akin to the Analytics interface, but as we all know, looks aren’t everything.  So how about functionality?  I’m happy to say that there have been some vast improvements over the previous interface.  Functionality is a little more in line with AdWords Editor, which is the tool of all tools for anyone managing large scale PPC campaigns.  MORE AFTER THE JUMP!

Microsoft adCenter Desktop Beta - Google AdWords Editor Junior

by The Doug.

In June of this year, Microsoft ( MSFT ) went public with beta testing of their desktop editor for PPC marketing, proving that they are getting even more serious about competing in the Paid Search arena.  Although they still have some vast distances to travel in order to compete on the field with Google, they have clearly taken some strategic first steps forward on this journey, which makes putting campaigns up on the adCenter platform much easier than the spreadsheet build previously required.

Match and Game! Google Automatic Keyword Match

by The Doug.

So there I was, minding my own business, when all of a sudden I had a conversion on one of my campaigns (ALWAYS exciting) but I couldn't attribute it to any of the keywords in the adgroup it was showing up for.  "Well!  How can THAT be?!", says I.

After running a search query to investigate further, I found the little miracle keyword that so silently and wonderfully threw a conversion my way.  I found it, and it was not a broad, exact, or even phrase match.  It was Automatic.  That's right!  It's not an option that you just choose like the others, but in fact a beta that Google inserted on various accounts with the "you need to do nothing in order for this feature to be turned on" type of message.

Small Business PPC - 26 Mistakes That Cost You Money

by Jennifer Osborne.

version Francaise

You've decided it's time to get online and what easier way than by starting a PPC campaign? Google has made it so simple that with a few clicks you are well on your way to Digital Marketing Success.

except

you seem to be spending a lot of money.

and

you're not really sure if it's making you money.

Here are the most common mistakes that I see when we take over a Small Business PPC Campaign:

Open Source, Open Ads, Open Sesame!

by The Doug.

Image Courtesy - ab initio ad infinitum

So it would seem that everyone is in a race to become as transparent as possible. It has become (clearly) evident that there is more revenue potential out there by opening up everything and making it available than there is by keeping it all horded and secret and hidden in the dark.

Cell phone technology is a brilliant example of transparency becoming extremely key. It's helping mobile carriers and equipment providers to quickly and easily design, develop, and deploy in tandem. It's also giving software development platforms such as Google and Microsoft the opportunity to build out their handset web technologies.

How do you eat an elephant?

by The Guy.

So I don't know if you recall in the past when I mentioned that I believed Live to be the branding where Microsoft planned on competing with Google .  (See Virtual Reality - Microsoft Office Live ).  Well, we should look at some of the things that they are doing from the User perspective.

Nice and clean, free of advertising, and links to other Microsoft places of possible usefulness. It's very familiar, don't you think?  Ever seen anything like it before from any other extremely successful search engines?

Welcome! Thanks for visiting!

Subscribe to the full feed

SES Toronto 2009: Why You Need Great Quality Scores!

by Tyler Calder.

Oh Quality Score, how I love thee. When you're happy, you can give me all my favourite keywords at such low prices - but when you're sad, you drive your prices up and I can't afford you. Please tell me how I can keep you happy.

Okay, so Quality Score can't speak, but luckily, we have a fantastic panel that will give us some insight into Quality Score - what it is, why it matters and how to keep it high and your costs low.

Anne Kennedy of Beyond Ink will be moderating this sessions with Andrew Goodman of Page Zero Media and David Sprinkle of Acronym Media acting as our panelists.

SES Toronto 2009: Canada Specific SEO & PPC Issues

by Tyler Calder.

We're here in Toronto and wouldn't it be fitting if there were a session on Canada specific issues we face in our SEO and PPC endeavors? Why yes, it would be fitting and yes, we'll be discussing such a session right…….now:

Many SEO matters are common around the globe, but Canadian companies face some unique issues, which our panelists will discuss.

Heather Dougherty , Research Director, Hitwise

Everyone loves stats, so lets start off with some numbers:

• 80% of searches are taking place on Google
• 60% of which are on Google.ca and 18% on Google.com (the remaining on other international properties)

SES Toronto 2009: Introduction to Paid Search

by Tyler Calder.

Here we are, day 2 of SES Toronto and we're going to start off with the nuts and bolts of SEM. That's right folks, get ready for an introduction to paid search .

This session will be moderated by Amanda Watlington , owner of Searching for Profit. Matt Van Wagner, President of Find Me Faster will be our presenter.

And here we go…

So, Why Does PPC Rock?

• Lets use a new, small business as an example - your website had just launched, you don't have too much content, you aren't ranking organically and you aren't driving any traffic - so you look to paid search .

How to Write PPC Ad Copy: Four Ad Templates that Cause Clicks and Conversions

by Tom Demers.

Ad copy is one of the most important elements of a successful PPC campaign: successfully crafting and optimizing ad text will often make or break a paid search campaign.

But creating and testing PPC ad copy is difficult. You have to take several factors into account:

• Not a lot of room to message – The search engines only afford you 25 characters in each headline and 35 characters in each of two description lines:

SEP’s PPC Tips: Beta Testing the New Google Adwords Interface

by Tyler Calder.

Google has been slowly rolling out the new AdWords interface to beta testers over the past few months and we here at Search Engine People have had the chance to immerse ourselves in it for a little while now and I must say – colour us impressed!

The new interface has a ‘sexier’ look and feel to it which is a little more akin to the Analytics interface, but as we all know, looks aren’t everything.  So how about functionality?  I’m happy to say that there have been some vast improvements over the previous interface.  Functionality is a little more in line with AdWords Editor, which is the tool of all tools for anyone managing large scale PPC campaigns.  MORE AFTER THE JUMP!

Microsoft adCenter Desktop Beta - Google AdWords Editor Junior

by The Doug.

In June of this year, Microsoft ( MSFT ) went public with beta testing of their desktop editor for PPC marketing, proving that they are getting even more serious about competing in the Paid Search arena.  Although they still have some vast distances to travel in order to compete on the field with Google, they have clearly taken some strategic first steps forward on this journey, which makes putting campaigns up on the adCenter platform much easier than the spreadsheet build previously required.

Match and Game! Google Automatic Keyword Match

by The Doug.

So there I was, minding my own business, when all of a sudden I had a conversion on one of my campaigns (ALWAYS exciting) but I couldn't attribute it to any of the keywords in the adgroup it was showing up for.  "Well!  How can THAT be?!", says I.

After running a search query to investigate further, I found the little miracle keyword that so silently and wonderfully threw a conversion my way.  I found it, and it was not a broad, exact, or even phrase match.  It was Automatic.  That's right!  It's not an option that you just choose like the others, but in fact a beta that Google inserted on various accounts with the "you need to do nothing in order for this feature to be turned on" type of message.

Small Business PPC - 26 Mistakes That Cost You Money

by Jennifer Osborne.

version Francaise

You've decided it's time to get online and what easier way than by starting a PPC campaign? Google has made it so simple that with a few clicks you are well on your way to Digital Marketing Success.

except

you seem to be spending a lot of money.

and

you're not really sure if it's making you money.

Here are the most common mistakes that I see when we take over a Small Business PPC Campaign:

Open Source, Open Ads, Open Sesame!

by The Doug.

Image Courtesy - ab initio ad infinitum

So it would seem that everyone is in a race to become as transparent as possible. It has become (clearly) evident that there is more revenue potential out there by opening up everything and making it available than there is by keeping it all horded and secret and hidden in the dark.

Cell phone technology is a brilliant example of transparency becoming extremely key. It's helping mobile carriers and equipment providers to quickly and easily design, develop, and deploy in tandem. It's also giving software development platforms such as Google and Microsoft the opportunity to build out their handset web technologies.

How do you eat an elephant?

by The Guy.

So I don't know if you recall in the past when I mentioned that I believed Live to be the branding where Microsoft planned on competing with Google .  (See Virtual Reality - Microsoft Office Live ).  Well, we should look at some of the things that they are doing from the User perspective.

Nice and clean, free of advertising, and links to other Microsoft places of possible usefulness. It's very familiar, don't you think?  Ever seen anything like it before from any other extremely successful search engines?