Content Development and Optimization

Google ranks content, not companies. Better content = better visibility online. Get remarkable content development and optimization from SEP and Get Found!

The importance of high-quality content development and optimization has been on the radars of website owners since the Panda algorithm was released in 2011. Duplicate, thin, or generally poor content meant poor rankings, and many people found that their rankings dropped almost overnight as a result.

From an SEO perspective, content development and optimization is an absolute necessity if you expect your business to perform well online. With content development and optimization services from SEP, you can expect the following benefits:

  • Build brand authority and become a thought leader in your industry
  • Become the trusted knowledge resource for your prospects, so when they're ready to buy, your business is top of mind
  • Keyword optimized, multi-format content that answers your prospects' questions and converts
  • High-performance content that delivers compounding, sustainable results
  • Content that is optimized for both users and search engines, so you get more highly targeted traffic to your website

Our Content Development and Optimization Services

We're not your run-of-the-mill content marketing agency; because we started in the area of search, our content development and optimization services are informed by SEO best practices and backed by years of search marketing experience. We use an integrated content marketing approach that is specially designed to help clients achieve long-term SEO benefits.

  • Keyword Research: We dive deep to determine what questions your prospects are asking, using which search terms. We use in depth keyword research to ensure that the content developed covers the subjects your prospects actually want to hear about.
  • Content Planning: We match the keyword research to every stage of the buying cycle to determine what kind of content your prospects need at each point in the decision process.
  • Web Copy Optimization: We create powerful, compelling web copy that communicates your brand but also targets priority keywords. This ensures that your business is found for the keywords that are most relevant to your services and products, and most frequently searched by your audience.
  • Blogging: We identify and target long-tail, low competition keywords and create high-quality, keyword-rich blog strategies to capitalize on ranking opportunities that your competitors aren't taking advantage of.
  • Custom Content Strategies: We create multi-format, comprehensive content development and optimization campaigns that are attractive to both your prospects and to search engines. They can include presentations, eBooks, blogging, whitepapers, infographics, video, and beyond, depending on client-specific needs.

Build your authority and let prospects — and search engines — know that you are the thought leader in your industry with content development and optimization from SEP.

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