An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North Americas Top Cities is changing over time for select industries.
The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.
This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.
The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:
- Home & Garden
- Real Estate
- Special Events
Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.