How To Set Proper Goals?
User: OK, I am a SEO specialist and I need to create SEO plan for a new client. The task is
pretty straightforward, but there are so many options! What do I need to do firstly? And what operations don't matter?
Yes, there are too many options and it can be very hard [...]

Your opinion? | Keep reading »

To many, the concept of social media is a vague concept. It's a concept most strongly embraced and propagated by those who view the world from the 50,000 foot level.  Almost by definition that means it makes sense to the thinkers of the world, but to the doers of the world, it's much less practical.
It [...]

Your opinion? | Keep reading »

“To think for yourself, you must question authority and learn how to put yourself in a state of vulnerable open-mindedness, chaotic, confused vulnerability to inform yourself.” Timothy Leary

I’m a huge fan of ESPN’s Bill Simmons and two of his most memorable columns are when he and Malcolm Gladwell did “extended” email dialogues on relevant [...]

4 bright comments | Keep reading »

Recently I had a client in a difficult niche that was having issues building backlinks. There are many site owners in competitive niches — I'm looking at you, lawyers — that have zero interest in helping their peers, even if it means they're helping themselves. The idea of helping out a  potential competitor is like [...]

4 superb comments | Keep reading »

Creating a new site is always fun. This has always been the best way for me to get inspired, find new valuable contacts, broaden my outlook, etc.

A solid start is important. This way you can quickly meet people who will than share your message, link to your content and grow your resource.
However doing [...]

4 superb comments | Keep reading »

Arnie is one of those people I think deserve more credit. Then again, he most likely gets just that but from his large clientele. Street cred versus rockstar fame, so to say. He’s on the link building side of things, the place I call “in the trenches” – it’s fascinating [...]

3 fascinating comments | Keep reading »

The IIS SEO Toolkit is aimed at web developers, web server administrators and hosting providers to improve their web sites relevance in the search engines. I will not go into detail here of all of the features, i will more than likely skim quite a bit of what the kit offers, instead concentrating on SEO [...]

4 superb comments | Keep reading »

Guest blog post from Danielle Ingram, Content Writer at Creare Communications. Discusses the benefits of utilising YouTube as part of an SEO campaign.

One perceptive comment | Keep reading »

It would seem we're about ready for that biennial discussion about the state of SEO, what it is and perhaps what it should be.  John Andrews put me on this train of thought with his recent piece on Why SEO Sucks.
There is a reason why SEO sucks for many, many people. It seems SEO is [...]

7 riveting comments | Keep reading »

This is the third part in a four-part series on How To Ensure Social Media ROI.
Read previous parts here:

Part One: How To Get Social Media ROI
Part Two: The 4 Functions of Social Media

Part Three: Repurposing Linkbait To Get Social Media Marketing Results

If you're not familiar with linkbait, it's essentially a way of getting links for [...]

One gripping comment | Keep reading »