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2019 Business Solvency Quiz - 5 Questions To Assess Your Business' Ability to Survive The Word-of-Mouth Revolution

by Jeff Quipp.

Did you get the memo? Business, and marketing, are in the process of changing fundamentally. How prepared are you as a business to survive the next 10 years?

Accept it or not, business is undergoing a grass roots revolution, proportionate in size to the impact of industrialization. In that time, many unprepared businesses went bust, unprepared for the realities of the day. A number however, able to navigate the changing landscape, were able to grow and flourish. This current day WORD-OF MOUTH revolution poses a tremendous risk to all those companies that resist change, and still want to rest on their laurels and the tried and true tactics that have carried them for years!

Taming the flood - with RSS Or Twitter?

by Barry Welford.

Introduction

Although summer is often viewed as a time when things quieten off and newspapers have a hard time filling their pages, you would not know it from checking what has been written recently. People seem to be getting over-whelmed with the sheer volume of inputs they are getting from a wide variety of Internet sources. Part of the reason for this is that usage of the Internet and particularly the mobile web is growing by leaps and bounds.

SEO Astrology: What's Your Sign Baby?

by Helen Overland.

 

Ever wonder about the kind of people make up this crazy mixed-up industry of ours?

We wondered if there was anything to this whole idea of astrology and figured we'd give it a shot to see if your astrological sign has some affect on what kind of Internet Marketer you are. Let's see what we can find out!

 

Aries

Early adopters and fearless leaders, these motivated folk will get your site ranking #1, just not necessarily always for the keywords you wanted. They are also known for being able to stay on top of current issues and understand the business applications of new ideas. They tend to be ambitious, work hard, and are perfectly willing to do what needs to be done to acheive the end goal.

On-Site Evaluation in Action: What, Where and How

by Ann Smarty.

As much as I love SEO tools and extensions, I assume my reviews often lack some practical application. This post is meant to be an actionable checklist aiming to explain what and how to check when doing basic on-page SEO analysis:

1. Check the page HTTP headers:

Make sure the server handles all requests properly - by this you will both achieve better crawl rate and higher rankings.

Tools:

• Web-based tool: Web-Sniffer ;
• FireFox addons: Firebug and Live HTTP headers .

2. Check the page Meta Tags:

Naturally, the main focus is on the title tag and meta description but other tags do matter too:

Don't Blame the Snake Oil Salesman!

by Angie Haggstrom.

Miguel Salcido brought up an interesting point in his comment on my last post about SEO Witchcraft. In it, he mentioned "all the snake oil salesmen out there that have given people a negative connotation towards SEO". I cannot argue there. Not one bit. I've talked to many a client who tell me to write them web copy without 'any of that SEO stuff'. However, I think SEOs need to stop looking at just one cause. They need to look around as well as at themselves before laying blame. I have a lot to say here, so bare with me. I promise that the discussion will be well worth it, or at least I look forward to discussing it….

Pro Sports - To Tweet or Not to Tweet?

by Ron Kunitzky.

There is quite a bit of talk out there regarding pro sports clubs, their star athletes, their management, the sports media and whether or not some, many or any of the people working in the 'pro sports world' should be using Twitter and if so - when?, how often? and for what purpose should they actually use it?, if they should be using it at all……

RIP Yahoo Search, Hello Bing!

by Helen Overland.

 

Oh Yahoo, we had such big hopes for you.

 

You were the original web directory - if we wanted to find something on the web, we used Yahoo. We watched you grow from a small listing of sites to a virtual library of organized information.

 

We dutifully had our sites reviewed and listed while hopeful start-ups paid mind-boggling amounts of money to have their banner shown to the impressionable Yahoo masses.

 

We paid GoTo for clicks in the ethical grey zone that wasn't quite paid search inclusion. When GoTo became Overture we shrugged. When Overture became Yahoo we were maybe a little bit excited again.

STILL Not Tracking Your Social Links?

by Helen Overland.

As we all know by now, URL Shorteners are essential tools not only for online marketers, but also for our friends, family, and pretty much anyone who uses the Internet nowadays.

 

But I'm surprised - shocked, really - at how many marketers still don't seem to be tracking where their links go and how people respond to them on a regular basis.

 

Measuring SEO ROI – What You May Be Missing

Guest post by Laura Callow.

Yes, I realize that measuring SEO ROI sounds simple enough. It’s not so much a case of ‘ measuring ’ per se, as a case of ‘ is what you’re measuring enough? ’

Case in point: In-house SEO:
Tasked with measuring and comparing last year’s SEO ROI to this year’s, it’s a given that one of the basic formulae below will be used:

SEO$ROI = (Profit-Investment)/Investment

Simple Profit = (Revenue-Cost)

But are either actually a true reflection of the returns from SEO? No. For three primary reasons:

How to Guarantee Anything

by Dr. Peter J. Meyers.

We all want guarantees, especially when it comes to success. Unfortunately, for every company genuinely willing to stand behind their services there seems to be a dozen using guarantees to intentionally mislead prospective customers. In the SEO industry, guarantees too often seem to be just another form of snake oil, taking advantage of the ignorance of business owners and ultimately making the entire industry look bad.

Welcome! Thanks for visiting!

Subscribe to the full feed

2019 Business Solvency Quiz - 5 Questions To Assess Your Business' Ability to Survive The Word-of-Mouth Revolution

by Jeff Quipp.

Did you get the memo? Business, and marketing, are in the process of changing fundamentally. How prepared are you as a business to survive the next 10 years?

Accept it or not, business is undergoing a grass roots revolution, proportionate in size to the impact of industrialization. In that time, many unprepared businesses went bust, unprepared for the realities of the day. A number however, able to navigate the changing landscape, were able to grow and flourish. This current day WORD-OF MOUTH revolution poses a tremendous risk to all those companies that resist change, and still want to rest on their laurels and the tried and true tactics that have carried them for years!

Taming the flood - with RSS Or Twitter?

by Barry Welford.

Introduction

Although summer is often viewed as a time when things quieten off and newspapers have a hard time filling their pages, you would not know it from checking what has been written recently. People seem to be getting over-whelmed with the sheer volume of inputs they are getting from a wide variety of Internet sources. Part of the reason for this is that usage of the Internet and particularly the mobile web is growing by leaps and bounds.

SEO Astrology: What's Your Sign Baby?

by Helen Overland.

 

Ever wonder about the kind of people make up this crazy mixed-up industry of ours?

We wondered if there was anything to this whole idea of astrology and figured we'd give it a shot to see if your astrological sign has some affect on what kind of Internet Marketer you are. Let's see what we can find out!

 

Aries

Early adopters and fearless leaders, these motivated folk will get your site ranking #1, just not necessarily always for the keywords you wanted. They are also known for being able to stay on top of current issues and understand the business applications of new ideas. They tend to be ambitious, work hard, and are perfectly willing to do what needs to be done to acheive the end goal.

On-Site Evaluation in Action: What, Where and How

by Ann Smarty.

As much as I love SEO tools and extensions, I assume my reviews often lack some practical application. This post is meant to be an actionable checklist aiming to explain what and how to check when doing basic on-page SEO analysis:

1. Check the page HTTP headers:

Make sure the server handles all requests properly - by this you will both achieve better crawl rate and higher rankings.

Tools:

• Web-based tool: Web-Sniffer ;
• FireFox addons: Firebug and Live HTTP headers .

2. Check the page Meta Tags:

Naturally, the main focus is on the title tag and meta description but other tags do matter too:

Don't Blame the Snake Oil Salesman!

by Angie Haggstrom.

Miguel Salcido brought up an interesting point in his comment on my last post about SEO Witchcraft. In it, he mentioned "all the snake oil salesmen out there that have given people a negative connotation towards SEO". I cannot argue there. Not one bit. I've talked to many a client who tell me to write them web copy without 'any of that SEO stuff'. However, I think SEOs need to stop looking at just one cause. They need to look around as well as at themselves before laying blame. I have a lot to say here, so bare with me. I promise that the discussion will be well worth it, or at least I look forward to discussing it….

Pro Sports - To Tweet or Not to Tweet?

by Ron Kunitzky.

There is quite a bit of talk out there regarding pro sports clubs, their star athletes, their management, the sports media and whether or not some, many or any of the people working in the 'pro sports world' should be using Twitter and if so - when?, how often? and for what purpose should they actually use it?, if they should be using it at all……

RIP Yahoo Search, Hello Bing!

by Helen Overland.

 

Oh Yahoo, we had such big hopes for you.

 

You were the original web directory - if we wanted to find something on the web, we used Yahoo. We watched you grow from a small listing of sites to a virtual library of organized information.

 

We dutifully had our sites reviewed and listed while hopeful start-ups paid mind-boggling amounts of money to have their banner shown to the impressionable Yahoo masses.

 

We paid GoTo for clicks in the ethical grey zone that wasn't quite paid search inclusion. When GoTo became Overture we shrugged. When Overture became Yahoo we were maybe a little bit excited again.

STILL Not Tracking Your Social Links?

by Helen Overland.

As we all know by now, URL Shorteners are essential tools not only for online marketers, but also for our friends, family, and pretty much anyone who uses the Internet nowadays.

 

But I'm surprised - shocked, really - at how many marketers still don't seem to be tracking where their links go and how people respond to them on a regular basis.

 

Measuring SEO ROI – What You May Be Missing

Guest post by Laura Callow.

Yes, I realize that measuring SEO ROI sounds simple enough. It’s not so much a case of ‘ measuring ’ per se, as a case of ‘ is what you’re measuring enough? ’

Case in point: In-house SEO:
Tasked with measuring and comparing last year’s SEO ROI to this year’s, it’s a given that one of the basic formulae below will be used:

SEO$ROI = (Profit-Investment)/Investment

Simple Profit = (Revenue-Cost)

But are either actually a true reflection of the returns from SEO? No. For three primary reasons:

How to Guarantee Anything

by Dr. Peter J. Meyers.

We all want guarantees, especially when it comes to success. Unfortunately, for every company genuinely willing to stand behind their services there seems to be a dozen using guarantees to intentionally mislead prospective customers. In the SEO industry, guarantees too often seem to be just another form of snake oil, taking advantage of the ignorance of business owners and ultimately making the entire industry look bad.