1. This is the most Liked Facebook photo in history


On Wednesday this was the most Liked photo of all time with 2.1 million Likes. At the time of writing that count has nearly doubled.

Via The Atlantic.

2. US National Archives' WikiLeaks search block was a whoopsie.

Searchers discovered last weekend that searches for anything with "wikileaks" at the US National Archives were blocked.


True, but not true, says the US National Archives.

"The banned URL message was an error. We alerted our IT team first thing Monday morning, November 5, and the erroneous blocking rule that produced the error was removed. A search for the term wikileaks now generates over two dozen results"
-- Hilary Parkinson, social media, US National Archives

3. Facebook suppresses invalid clicks PPC class suit on technicality -- for now.

It's a small win based on the definition of what is and isn't a "class". But that doesn't get rid of the court case itself, nor of the court documents which include internal memo's and emails hinting at a blind eye turned to invalid clicks. Facebook itself believes it cannot pass an audit by the Interactive Advertising Bureau (IAB) of which it is a member.

"An email exchange between E&Y personnel further confirms that Facebook did not believe its systems would pass an IAB audit. In a 2010 email from Jackson Bazley to Illian Ilev, the E&Y partner in charge of IT audits, Bazley wrote: "I talked to our contacts [at Facebook] and the sense is that they will not pass such an assessment..."
-- Plaintiff's motion

4. Microsoft retires Windows Live Messenger.

What started out as MSN Messenger, to become the rebranded Windows Live Messenger, is to disappear in January 2013.


For a generation that came of age frantically typing in one or more chat windows, an era ends.

Users are to be transitioned to Skype which Microsoft bought for US $8.5 billion.

5. Google UK takes down 7 million illegal links per month.

A year after the UK warned Google that if it wouldn't demote illegal file sharing sites the government would force it by law, it now is losing its patience and warns it is "considering options". Not fair, says Google, because we're doing our part as best as we can.

"Sites with high numbers of removal notices are now more likely to appear lower in our results, we've made it easier to report pirated material and now take down more than seven million infringing links per month."
-- Google UK

6. A "highest PageRank wins" rule makes hijacking pages in Google childishly easy.

Dan Petrovic tested four cases simply by copying pages to his own subdomain. Google+ Authorship didn't prevent it and in one case Google+ count even went to the hijacked copy.


"When a duplicate page is created and merged into a main "canonical" document version it will display it's PageRank, cache, links, info but in Rand's case also +1's. Yes, even +1's. For example if you +1 a designated duplicate, the selected main version will receive the +1's. Similarly if you +1 the selected main URL the change in +1's will immediately reflect on any recognized copies. [...]

When a copy receives higher PageRank however, and the switch takes place, all links and social signals will be re-assigned to the "winning" version"
-- Dan Petrovic

7. 85% of consumers want to do business with a company for which they have strong emotions.


"Interestingly, far higher percentages of respondents from the South and Central US (64% and 61% respectively) said that personal interest from a brand was important to them than respondents from the Northeast and West Coast (each at 49%)." --
-- Marketing Charts

8. Google's down time this week: 27 minutes.

And it took a CloudeFare engineer to fix it.

"Unfortunately, if a network starts to send out an announcement of a particular IP address or network behind it, when in fact it is not, if that network is trusted by its upstreams and peers then packets can end up misrouted. That is what was happening here. [...]

This all is a reminder about how the Internet is a system built on trust. Today's incident shows that, even if you're as big as Google, factors outside of your direct control can impact the ability of your customers to get to your site so it's important to have a network engineering team that is watching routes and managing your connectivity around the clock."
-- Tom Paseka

9. Twitter kills fail whale while doing 15,107 tweets per second.


The fail whale is no more, so it seems.

Handling 9,965 tweets per second on election night, with a top of 15,107 tweets per second, Twitter failed not once.

"Barack Obamas last Twitter message, which was sent just 16 hours ago, also smashed previous records, becoming the most retweeted message in history with 717,000 retweets. It simply said, Four more years and showed a picture of the president hugging the first lady."
-- New York Times

10. Most tweeted hurricane Sandy photos were real.

With that many fakes going around, The Guardian wanted to know how taken in we were. They collected 250,000 tweets with the #sandy hashtag and extracted the top 50 most tweeted images.

"Of the 19,447 tweets containing the top 50 images, 8,327 tweets contained images that were questioned (43%), but of these only two (2,854 tweets) were exposed as fakes."
-- The Guardian