Comments on: 12 Questions and Real Facts: How Google Instant Will Affect Businesses

By: StevieG987

StevieG987 — Fri, 22 Oct 2010 09:23:01 +0000

We have noticed a definate change in vistor numbers to our site 3 days after the introduction of Google Instanant in the UK – too much of a coincidence??
None of our other search engie traffic showed the same trend, and there were no changes to the website structure at all.
We get a lot of our traffic from longer-tail, less popular keywords, and I suspect that people’s behaviour is being infuenced by what google predict – mine is!. Also, I very rarely venture beyond page 1 of the serps now, which I suspect many others are also doing.

By: Aaron

Aaron — Thu, 16 Sep 2010 16:30:16 +0000

Helen, I personally have found that just in the past few days that more long tail keywords are coming through. I think this was the goal of instant search, as it really helps to drill down to what the user is searching for, and helps everybody. It might change the way people start dealing with long tail keywords, which is good in my book 🙂
.-= Aaron recently posted: Sharp AQUOS LC46LE700UN 46-Inch LED HDTV Review =-.

By: Cat Walker

Cat Walker — Tue, 14 Sep 2010 08:19:23 +0000

I disagree about the long tail. Google instant will favour big sites with massive budgets for SEO that rank well for generic/popular terms. What about small businesses that used to get a lot of traffic from long tail searches? Why do they need to suffer seeing a large amount of their traffic ending up in the big sites?

By: Chris Sisco

Chris Sisco — Mon, 13 Sep 2010 18:09:02 +0000

As you mentioned, the biggest scare for me is my impressions skyrocketing for PPC.

We know that low CTR is due to high number of impressions and low number of clicks. It’s safe to assume that we will experience higher number of impression for our PPC campaigns even though there is a “wait time” of 3 seconds (my mom is a slow typer).

This is really going to mess with our quality scores and drive our CPC up…or…will everyone experience a drop in quality score and it will balance itself out? Excited/scared to see what happens.

Great post! 🙂