Facebook Features To Boost Your ROI

These features are super cool and worth a try. 1. Split Testing Split testing is another name for A/B testing. Facebook will test your campaigns on the basis of parameters you select. It also allows testing 3 variations, like [...]

By | June 22nd, 2017|PPC|0 Comments

3 Types of Conversion Driven Content

These days, content marketing is a commonly used tactic for marketers in different industries and verticals. One thing that is still missing from many content strategies is deliberate and consistent focus on conversions. While content creation is something that [...]

By | June 16th, 2017|Content|0 Comments

How To Use LinkedIn Lead Gen Forms

Since LinkedIn was acquired by Microsoft there has been a flurry of new features and capabilities. One such feature is the introduction of Lead Gen Forms. So what are they? How do they work? Should you be testing them? [...]

By | June 15th, 2017|PPC|1 Comment