Comments on: Top 10 Reasons Why You Should Be Blogging To Help Your Business

By: Ruud Hein

Ruud Hein — Mon, 08 Sep 2014 14:11:49 +0000

Certainly agree, Jurriaan; blogs help you step out of product catalog language and “just talk” with people. That gets you a very broad word usage.

I think of it as a choice between having 1 product detail page on your site — or potentially hundreds talking about every which aspect of the product, its uses, the problems it solves, etc.

Thanks for the comment Jurriaan!

By: Katy Stuart

Katy Stuart — Mon, 08 Sep 2014 12:08:29 +0000

Ken, I couldn’t agree more. I think with social media now becoming such an open space for customers to make complaints heard or provide feedback with regards to specific products; it would be extremely interesting to see how businesses could address these issues in their blog.

By: Jurriaan Schokker

Jurriaan Schokker — Fri, 05 Sep 2014 09:21:52 +0000

Tx for your contribution, Jonny!

I’d like to clarify that blogging helps you with the long tail strategy. You touched on this in #5.

In comparison, Twitter is a fluent medium. But a blog helps you to approach your subject/product/service/brand form any angle possible; and people WILL eventually find your portal as a result.

I’d like to add that a blog can also help you when you change to another market, brand or product.

Cheers!

By: Ruud Hein

Ruud Hein — Thu, 04 Sep 2014 23:27:49 +0000

In reply to Ken Leary.

Some brands really get it. I think two of the best examples of business blogging in recent times have been Hubspot and Buffer. Both provide incredible content value which in turn has helped boost their brand recognition.

By: Ruud Hein

Ruud Hein — Thu, 04 Sep 2014 23:26:57 +0000

In reply to David Willden.

You’re right, David. Thanks for the comment!

By: Ruud Hein

Ruud Hein — Thu, 04 Sep 2014 23:26:20 +0000

In reply to Darren Walsh.

Thanks for the comment, Darren. Buffer is very nice indeed. I like Hootsuite’s scheduling as well but it’s not so readily available as Buffer is

By: Darren Walsh

Darren Walsh — Thu, 04 Sep 2014 22:08:25 +0000

Great article Jonny could not agree more blogging is definitely a brilliant way to get your brand, product or service out there. Oh, and thanks for the Buffer app will be useful.

Many Thanks.

By: David Willden

David Willden — Thu, 04 Sep 2014 17:10:09 +0000

So true! Thank you for outlining 10 great ways a blog can benefit your business. I truly believe blogging gives your business a brand, personality and authentication. Plus it builds your business!

By: Ken Leary

Ken Leary — Thu, 04 Sep 2014 10:45:05 +0000

It’s obvious that blogging has many positive effects on a company but it should be used wisely. Conversely, larger companies would receive both positive and negative input from clients seeing as they do many things that they don’t want to be seen or spoken about.

Maybe if they did use blogs to communicate with clients it could help fix misunderstandings or rectify prior mistakes, but that’s another story. Thanks for these 10 great points!