Comments on: How to Set Up Your First Integrated Marketing Campaign https://www.searchenginepeople.com/blog/125-setup-integrated-marketing-campaign.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Canada's Search and Social Media Authority Sat, 28 Jan 2017 01:48:46 +0000 hourly 1 By: Alicia https://www.searchenginepeople.com/blog/125-setup-integrated-marketing-campaign.html/comment-page-1#comment-715372 Wed, 12 Mar 2014 15:07:22 +0000 https://www.searchenginepeople.com/?p=44896#comment-715372 Hi David, Great point! Micro and macro outcomes are very important to your IMC. Thanks for commenting

]]> By: David Sealey https://www.searchenginepeople.com/blog/125-setup-integrated-marketing-campaign.html/comment-page-1#comment-713157 Mon, 10 Mar 2014 09:05:30 +0000 https://www.searchenginepeople.com/?p=44896#comment-713157 Great post. Micro and macro outcomes are also a key consideration for planning an integrated marketing campaign.

For instance I may want to measure revenue delivered as my macro goal. However there may be a huge variety of micro goals behind this: direct visits to the website, growth in twitter followers, increase in number of pipeline sales ops.

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