As advertisements become attempts at a universal language, the year screams the need for heart-touching videos in 2014. "Social Acceptance" is the keyword of the year as companies optimistically intend to spend some more this year on social media marketing. If you're still wondering why you should spend more, consider this:
- Rise of the Data Companies: Datalogix, Axciom, Epsilon and other data companies feed the analytical graphs and result reports for Facebook, Twitter and other social media, as well as mail and mobile ads.
- Focused Marketing: Where we stand today, we can drill down to the level of marketing and audience we want to.
- Sales, Conversions and Results: There is more to social media than what meets the eye. The main focus shifts towards these marketing terms rather than the 2012 verdict on fan acquisitions via social media.
1. Keep Up With The Latest:
Trends! Do what your audience loves the best from the latest on the block. For instance, did you notice how Facebook now automatically plays videos on the NewsFeed? That's a nifty way to catch someone's attention! According to Cowen & Company, the projected 2014 video ad revenue is $1.31 billion.
SocialMediaExaminer generally has a post every few days on the latest in social media.
2. Use Excel:
Analyze before you invest and after you invest.
It's always better to document your lessons learnt from previous times so you can compare and have a better idea on your campaign. Plus, it's a great way to pass it onto the next set of people who're going to take over your work when you're gone, so you don't have to worry.
Here's a great way to deal with all the statistical data: How to analyze social media with excel.
3. Use Social Media Analytical Tools:
Here are a few suggestions by Kristi Hines: 4 Tools that Improve Your Social Media Analytics. What's even more interesting is how you can use your own imagination to bring in all the information. For instance, the myriad ways you can use IFTTT. I love using it to keep track of my Twitter mentions.
4. Fresh Numbers To Crunch On
Keep your database up to date with the latest data. Use online tools and/or come up with your own surveys.
Archive your year old data and measure your ROI. What's in a data?
The power to conquer the world. Crunch on them and let me know how you feel.
5. Keep Company Strategy Always In Mind
It's easy to get lost in your social media campaign work and forget what it was supporting initially. Remind yourself of the company strategy from time to time. A company strategy on a whole is generally something related to the good of the public.
You know how those sponsored ads on Facebook Newsfeed are irritating? Something to always keep in check - only do these if it is extremely relevant to public. Or make it relevant to public, like Le Cordon Bleu made its course inquiry event into a V-day special chocolate fest. You can generally develop better public relations by incorporating a magical ingredient in your social posts. What's that, you ask? Check this post by Andy Beaumont about his Tumblr that accidentally went viral, a collection of "screengrabs of websites that obscure their content behind modal overlays, begging for newsletter signups, follows, likes, or even adverts that direct you to another site entirely".
Notice how an average person spends (time + money) on mobile each month to gorge on all the latest social media junk we provide? Take that as an opportunity to make your posts more mobile friendly cool stuff. Irresistible universal stuff like that Tumblr by Sir Beau-cool-mont, and refrain from the bad marketing junk it showcases.
Here are some interesting stats on socio-mobile-ogy:
- 49% of Facebook's Q3 2013 ad revenue came from mobile (Facebook, October 2013)
- +70% of Twitter's Q3 2013 ad revenue came from mobile (Twitter, October 2013)
- Facebook and Twitter will account for 19% of US mobile ad market in 2014 (40% share in US mobile display ad market). (eMarketer, August 2013)
More and more people search after feeding their location on their smartphones. Makes sense as it gives you what you can get quickly ("near me"). The September 2013 research by Pew shows 19% increase (since 2011) in the number of people who look for information or directions based on their location. This constitutes 74% of all US adult smartphone users, and this number is expected to grow more.
Geo-Targetting Tips?: 7 Habits of Highly Effective Geo-Optimization
Invest more on your social media marketing plan this year, but make use of tools and trends with finesse and incorporate your business strategy for the best ROI figure. What are the other trends that you have see lately?