Div,

I agree. My point is that in doing hundreds and hundreds of competitive research sheets, I have noticed social and ranking correlation for what its worth. Social links and shares may not directly influence rankings, but they tend to generate natural backlins on blogs. So that may be why I see the correlation.

Yes, the new field is still neglected by lot of companies and there are multiple reasons for the negligence. I would like to elaborate a basic one here.

Even google doesn’t value the social media likes/follows/shares etc for the purpose of ranking.

There are multiple reasons for google to neglect the media popularity in case of SEO.

In future google may consider the social media however it cannot give the equivalent value for all the popular media even if the media tends to be the No 1.

Yes, social media plays a major role in SEO and can gain popularity within a very limited period however, Social media such as…. cannot be totally considered for the purpose of SEO because of its lacking security and vulnerability.

There are multiple scenarios observed where a single people/ organisation having multiple media accounts. In this case if like/share/comment is a factor for SEO, I can have 1000 multiple accounts with different names. I can like/share/comment my web site/blog more than 1000 times a day. I am popular and ranked now… Hahaha.

We have also researched in many cases that, the person no more exists. He/She`s dead before few months/years but his social media account is alive to like/ comment and share different web documents.

Also its not an easy process to trace out these fake accounts. Multiple people can browse the web from a single ip and the technology is still much narrow to capture the images of each individuals who browse the web throughout the world.

Also the social networking sites are not capable to collect an identification for each and every individual who uses their services. If they start it looses its customers by a heavy percentage due to different fake accounts and many more… Yes, there are sincere individuals who really cares of their identity and have a single account for their own purpose…. These individuals likes/shares/comments etc can be counted for SEO but how…???. The updated Semantic Search still fails for the input and output solutions in this case.

Regards,

Div