Comments on: Testing Blog Elements For Conversion Optimization

By: Rita

Rita — Thu, 22 Jan 2015 19:26:59 +0000

Thanks Ben! That’s a great point. I’ll definitely run that experiment next. 🙂

By: Rita

Rita — Thu, 22 Jan 2015 19:26:21 +0000

In reply to Marc.

Exactly. With limited time and brain space, you really have to focus your energy on experiments that will actually make a difference. 🙂

Also, I just read the post on your blog about getting lost – I had not idea that Washington DC was organized so systematically. Thanks for that!

By: Rita

Rita — Thu, 22 Jan 2015 19:24:30 +0000

In reply to Maizie.

Thanks Maizie! It’s great to hear that you’ve come to the same conclusion. 🙂

By: Maizie

Maizie — Wed, 21 Jan 2015 18:17:36 +0000

Great post, Rita! I always find that when I write or blog the quality only improves if I let others review it or if I take a step back and try to look at it with fresh eyes.

By: Ben Sibley

Ben Sibley — Sun, 18 Jan 2015 22:05:28 +0000

Every time I launch a B version I am sure it will outperform the control, but it is often not the case. The one thing I would add is that this doesn’t mean the test was poor in concept. It may have just been the execution that was weak.

For instance, while the new banner is much more attractive, since the button is smaller it is less obvious it is clickable. I think it would be worth another update giving the button more prominence.

By: Marc

Marc — Sun, 18 Jan 2015 21:13:23 +0000

So right–its all about experimentation and validation. I am now OBSESSED with experiments before I put a lot of effort into anything (you can tell from my site).

By: Maizie

Maizie — Fri, 16 Jan 2015 23:44:05 +0000

Great advice, Rita! So often I feel like I fall into a rut with my own writing/blogging and the best way to get out of it has always been by taking a step back and “borrowing someone else’s eyes” in the office.