Comments on: Tailor Copy To Customers In Different Stages Of The Buying Cycle https://www.searchenginepeople.com/blog/150221142-buying-cycle-content.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Canada's Search and Social Media Authority Sat, 28 Jan 2017 01:42:29 +0000 hourly 1 By: Ruud Hein https://www.searchenginepeople.com/blog/150221142-buying-cycle-content.html/comment-page-1#comment-1004644 Wed, 18 Feb 2015 15:43:26 +0000 https://www.searchenginepeople.com?p=55716&preview_id=55716#comment-1004644 In reply to Stephanie Allen Crist.

I love how clear you put that, Stephanie. A consistent voice is different from everything being a replica of what was already done or said.

]]> By: Stephanie Allen Crist https://www.searchenginepeople.com/blog/150221142-buying-cycle-content.html/comment-page-1#comment-1004035 Sat, 14 Feb 2015 21:09:38 +0000 https://www.searchenginepeople.com?p=55716&preview_id=55716#comment-1004035 As a fellow marketer and a copywriter, I have to say this is great advice! All too often my clients want to use the same words to reach all of their customers, because they think that’s the way consistency works. I have to coach them through the process to understand there is a difference between cultivating a consistent voice and using the same pitch for each customer.

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