Comments on: Seasonal SEO 101: Look Ahead Without Fear

By: Arpine

Arpine — Sun, 02 Aug 2015 11:39:07 +0000

In reply to Mandy.

Hi Mandy,
Thanks for the great tip! 🙂

By: Mandy

Mandy — Thu, 30 Jul 2015 14:13:14 +0000

In reply to Meredith.

Absolutely!

By: Mandy

Mandy — Thu, 30 Jul 2015 14:12:27 +0000

In reply to Arpine.

You definitely could start brainstorming, but it all depends on your industry. For me, I like to work about 6 months ahead when I can, but there are cases when you need to be more agile. Here’s an example: let’s say you sell toys online and you’re looking to get started on creating your Christmas landing page. You can do a lot of the broader or core research now, but if you know about a hot toy that’s set to hit the shelves as you get closer, you may want to do additional research or change up your page to take advantage of that Tickle Me Elmo-type phenomena 🙂 I’d just make sure you have your landing page ready to go and live at least 3 months in advance so there’s enough time to get some visibility around it/promote it.

By: Mandy

Mandy — Thu, 30 Jul 2015 14:09:38 +0000

In reply to Anders.

Absolutely! I worked with a wellness client at one point and we saw that same trend. It’s amazing how the things we don’t think about – but have a tendency to do every year – affect others!

By: Meredith

Meredith — Tue, 28 Jul 2015 17:50:59 +0000

Would annual/biannual promotions count as a seasonal SEO effort?

By: Arpine

Arpine — Sun, 26 Jul 2015 17:58:28 +0000

Hey Mandy,
Amazing article, thanks for sharing.
You mentioned that keyword research can start as early as 8-12 months, should we start working on our seasonal landing page that soon as well?

By: Anders

Anders — Fri, 24 Jul 2015 19:41:03 +0000

I have used Google Analytics to find out when it’s my season. I have a fitness site and I found out that most of the visitors go to my website when the holidays ends (my visitors need to get in shape). Especially in the end of Christmas – my business exploded last Christmas!