Comments on: How To Use Influencer Marketing To Strengthen Your Social Media Presence

By: Bill Flynn

Bill Flynn — Thu, 09 Jul 2015 13:35:27 +0000

Michael,

I really like the 3 Rs. I have been in the ad tech game for 20 years and have lived through “irrational exuberance” at least twice now.

Is there data out there differentiating the influence of an influencer as you define it and actual friends/family, etc. I presume that the ones that are closer to us, in every sense of the word, have potentially more influence than those we follow or think are cool but have not seen the data. Any help you can provide is appreciated.

By: John Woodman

John Woodman — Thu, 09 Jul 2015 13:01:35 +0000

Very interesting point made here about finding the right influencers. Too much time is taken up with going down blind alleys with so called influential people. And remember as this article says, it’s not just about their volumes but their quality. Having a low quality influential following is not really a lot of use.

By: Roz Bahrami

Roz Bahrami — Wed, 08 Jul 2015 17:08:46 +0000

Really great article! I think choosing the right influencer is really important. Finding someone who just has a lot of followers on social media, for example, is not the sure fire way to be more successful compared to finding an influencer who is just as passionate about your product/service as you are.

By: Nick @ Brick Marketing

Nick @ Brick Marketing — Wed, 08 Jul 2015 16:15:21 +0000

Like you said, it’s very important to set goals for yourself when it comes to social media. A lot of what goes into growing a social media following is trial and error, because it’s very rare that you can grow one social media following the same way that you grew another. There are plenty of little details that, if you pay attention, will help you discover trends that will ultimately be a gateway to growing your following on social media.