Comments on: 9 Changes Google Has Made That Affect SEO’s In 2016

By: Ruud Hein

Ruud Hein — Fri, 17 Jun 2016 16:32:57 +0000

Thanks Mark! Updated.

By: H.T. Major

H.T. Major — Thu, 16 Jun 2016 04:25:21 +0000

This is great, Barrie, what a well-rounded article—I hadn’t heard of RankBrain yet before.

Honestly, I was still puzzled as to what it was after reading this… so I quickly googled and found that it may be the way Google interprets/matches listings to the searches that haven’t used those exact keywords.

Interesting.

I’d certainly noticed in recent months that Google was more intelligent, in terms of what it supposed people were searching for. But I didn’t know that had a name. Thanks for the enlightenment. Yet another testament to the fact that “exact match” on-page SEO and keyword density are certainly no longer what they used to be.

By: Mark D Worthen PsyD

Mark D Worthen PsyD — Wed, 15 Jun 2016 23:34:05 +0000

Broken link – the correct link to Google’s Search Quality Ratings Guidelines is:

http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf

It’s a tricky one. The correct link requires 2 forward slashes between ‘en’ and ‘insidesearch’ –

en//insidesearch