Comments on: 2 Strategies to Target the Google AdWords Long-Tail https://www.searchenginepeople.com/blog/2-strategies-to-target-the-google-adwords-long-tail.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Canada's Search and Social Media Authority Wed, 22 Oct 2014 15:21:07 +0000 hourly 1 By: Alan Mitchell https://www.searchenginepeople.com/blog/2-strategies-to-target-the-google-adwords-long-tail.html/comment-page-1#comment-232515 Thu, 25 Oct 2012 23:57:28 +0000 https://www.searchenginepeople.com/?p=31192#comment-232515 In reply to Tom.

@ Thomas

I’ve found that some keywords marked as ‘low search volume’ may not in fact be that low search volume after all, and some can actually receive a relatively large number of impressions and clicks:

http://www.calculatemarketing.com/blog/techniques/how-low-is-low-search-volume/

That said, with a long-tail PPC strategy, you can expect that not all your keywords may show. You might only find that 5% of your keywords receive impressions or clicks in any given month. But if you have 100,000 keywords, that is still 5,000 different keywords (and ideally 5,000 different tailored ad messages) which are receiving impressions or clicks, which in itself is very long tail.

@ Tom

Excellent point about autocomplete suggestions being different for images and web search, and you’re right that they should be filtered depending on what is relevant and what is irrelevant.

Glad you’re also a fan of search query theme analysis – pulling out themes from search queries can be incredibly powerful.

Cheers,
Alan

]]> By: Tom https://www.searchenginepeople.com/blog/2-strategies-to-target-the-google-adwords-long-tail.html/comment-page-1#comment-232122 Thu, 25 Oct 2012 00:16:25 +0000 https://www.searchenginepeople.com/?p=31192#comment-232122 Great post, especially the ‘theme analysis’ suggestion. I try and do this on my accounts as often as possible, like you said it can be very powerful data in the right hands.

My only concern is in using the auto-complete suggestions on the images tab. I have found that these can differ massively from the suggestions from regular search, and are actually particular to what users are searching on images for. For example a search for ‘ctp'(in australia) hails completely different results when searching images, and these suggestions are largely irrelevant to the product.

Having said that, as search marketers we should know our clients products inside out, so hopefully will be able to make that call ourselves.

Good work, thanks!

]]> By: thomas https://www.searchenginepeople.com/blog/2-strategies-to-target-the-google-adwords-long-tail.html/comment-page-1#comment-229410 Wed, 17 Oct 2012 07:46:15 +0000 https://www.searchenginepeople.com/?p=31192#comment-229410 Unfortunalely long tail keywords are often marked as “low search volume” and these don’t trigger your ads, even if someone search for it!
Google goal is to push advertiser away from the “very” long tail.

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