If you serve dynamic content using a MySQL database, you probably have a way to backup the table structure and…
Month: August 2004
What is a robots.txt file?
A robots.txt file is a simple text file that lets search engines know what NOT to crawl and index. If…
Proof there really is a GoogleGuy!
The long held debate about the existance of GoogleGuy can finally be put to rest, as his blog (on the…
Triangular linking strategy
Debate continues on whether reciprocal links are devalued or not. While I certainly do not believe they are actually penalized,…
What is Paid Placement?
Paid placement is a guarantee of a particular ranking in a search engine in return for a payment. Generally, the…
What is Paid Inclusion?
Paid inclusion is a program whereby search engines promise to list your site in return for a payment. Generally, however,…
What is PPC?
PPC stands for Pay-Per-Click – when a company or advertiser pays a search engine or affiliate for each click-through generated…