I’m sure by now all of you have noticed the Scratchback widget to the right, where for just a measly…
Month: November 2007
Happy Saturday – Test Only – Please Ignore
As the title says, this is only a test, so you can safely ignore this post. If, for some reason,…
The Search Mafia
Did you hear that they found what some are calling the Mafia’s ten commandments when they arrested the head of…
Landing Page Optimization Experiment Results
MarketingExperiments.com has just released their latest experiment results, this time showing how to improve conversion 50-60% by applying continuity and…
The Role of Search in Advertising
Do you intuitively understand the strengths and weaknesses of search as it relates to all other media? I mean, most…
Swirling Vortex of Dirty Internet Marketing Creativity
Raise your hand if you’ve been watching Joel Comm’s The Next Internet Millionaire. Now raise your hand if, after watching…
Mobile Marketing Case Studies.
Office Depot’s announcement of new mobile marketing services caught my attention today. These new services include the launch of a…
Google Vs Yellow Pages
This battle is a lot closer than most of you can imagine. I’m constantly hearing about how the Yellow Pages…
Is It Time To Switch To A Social Browser?
Flock. I remember that being the name of a browser that made using Flickr easier, wasn’t it? Ok, I don’t…
If You’re Going To Advertise Offline … Make Sure You’re Well Represented on Search Engines!
Can a good search presence improve an offline marketing campaign’s results? You may be surprised to hear … ABSOLUTELY! Offline…