This post is part of an ongoing series: How Search Really Works. Last week: "The" Index (1). Last week we…
Month: February 2008
10 Keyword Research Tools to Add to Your Arsenal
Keyword research is one of the cornerstone’s of starting any good search engine optimization campaign. While I use Wordze for…
The End Is Nigh!!!
Wow! What a beating Google took on the heels of the comScore data showing Google’s paid search ads were down…
The JotSpot Draft Defence
Oh, I love this. The deluge of "news" articles about Google’s re-release of JotSpot as Google Sites has only just…
I lost a StumbleUpon Bet
Last week I lost a bet to my friend Paul Steven over at North South Media. While I was a…
Using Social Media to Determine your Brand Power
Brand Equity is defined as the value (positive and negative) a brand adds to an organizations products and services. How…
You’ve Got — Walled Garden
News.com.au reported that for a few days last week Yahoo7 Australia did not return any direct links to bittorrent tracker…
6 WordPress Plugins That Enhance Your Blog’s SMO
WordPress plugin resource lists have been highly useful to almost any beginner or intermediate level blogger. However the old lists…
SEO Isn't Just For The Big Boys
There’s no doubt about it… trying to optimize a web site in an ultra competitive industry these days is a daunting task! With the commercial reality that top rankings equal big bucks, large organizations are throwing mega dollars into SEO. But that doesn’t mean the little guys can’t still win. In fact, this case study shows how one blogger applied some smart SEO tactics and landed on the first page of Google within 4 months….
Search Economics – The Law of Diminishing Returns
Have you ever thought to yourself (or had a client say to you), if I triple my budget, I should…