In a previous post I outlined how to implement rel=canonical HTTP headers using ASP.NET C#, ASP VBScript and PHP. However,…
Month: August 2011
The 4 Types Of Inline Links (& How Not To Be A Douche With Them)
Link building is fine but links need to make sense in context. Learn about the 4 types of inline links and how not to abuse them…
Best Practices for handling Website Server Outages and Downtime
What server code to use when you need to take your site offline a bit….
What’s the relationship between SEM, PPC, and SEO?
What’s the relationship between search engine marketing, search engine advertising and search engine optimization?…
4 Tips for Hiring an SEO Firm
Don’t waste your money; learn how to shop for the right SEO company….
How to Improve Your Conversion Rates by Optimizing Goals
For many SEO companies, your job is well done when you have accomplished ranking a web site for a selected…
First Moves on Local Search: 10 Point Checklist
Cover your local search bases with this comprehensive checklist…
Pay to Play: Why PPC is Critical for SMB Marketing
When adding ingredients for your marketing mix, don’t forget PPC….
Predictive & Contextual Search: Help Google Answer Unasked Questions (& Increase Your Traffic)
What goes before the search result is the search. What comes after the search result — is more searches….
The Google Guillotine: 10 Products That Didn’t Make the Final Cut
Yelling “FAIL!” is rewarding but doesn’t apply to all of these products Google scrapped. Yes, some were pure fail but others were either plain weird or even really good….