This article will outline how to look at your own site and know what to optimize. It will help site owners look at their site and understand what on-page changes they could or should make (or ask to be made)….
Month: January 2012
Measuring Results and Utilizing Social Media for Maximum Impact
Every local business should be utilizing social media in one way or another to boost their business and build their…
The Dreaded 404 Page – Turning Lost Visitors Into Prospects
Instead of leaving your prospecting to chance, you can be proactive and edit your 404 page to be helpful to your prospects rather than aggravating….
No More Excuses: 6 Content Ideas You Can Use Now!
I was meeting with a friend the other day. She’s a small-business owner who I was helping out with some bits of advice. One of her biggest points of frustration is the knowledge that she needs to be creating content – but lacks the time to do it. I know this is not the first time I’ve heard this from a small or medium sized business owner so I thought it would be worthwhile to lay out some of the tactics I’ve suggested over time to overcome this dilemma….
When should my business go social and why?
Is social media a waste of time for traditional small businesses or are they missing out on a major opportunity? More to the point, should your business be going social and if so, why?…
Partake In The Great SEO Zombie Hunt
SEO zombie safety and awareness is everyone’s job. Be willing to do what it takes to keep the undead at bay. Be strong, search marketers. Be strong….
Remember These 3 Things To Make Your Site Social Media Friendly
Not only are these things easy to fix, but you should think about them and avoid them before you go live so that you can get the most out of social media with your sites….
5 Ad Copy Headlines that Sell
A headline motivates the visitor to keep reading. The best headlines are specific in nature, sometimes exclusive and clearly states the benefit of staying on the page to the reader. Some can be catchy, imply a benefit, offer a little mystery, or present a warning to reader or give a unique feature or reward if the visitor chooses to “buy into” the headline….
Clean Google Search Results of Unwanted Domains with Google Hit Hider (FireFox)
While there are plenty of search engine options out there, some targeted to a niche and others more broad, Google remains the most commonly used and popular on the web. The problem is that the results offered are usually so varied and the algorithm used is so complex that it can be hard to find what you are looking for without more specific keywords….
The 5 Best [Free] Keyword Research Tricks I Tried In 2011
2011 was an exciting year for those of us involved in digital marketing. Whether you are an SEO person, content…