Most search engines work around a similar model in which incoming links are one of the most important element in determining a page or site’s quality. The higher quality a page, the higher ranking it receives in the engines. Make no doubt about it, all incoming links help boost a page’s ranking in most search engines, but some links “count” more than others. Generally speaking, sites with higher rankings provide more authority than those with low rankings….
Month: January 2012
Online Reputation Management: You Really Want To Defend This Company?
Online Reputation Management (ORM) generally involves using SEO techniques to replace negative search results with positive listings. That might involve building links to favorable content that already exists, or creating new content designed to outrank whatever you’re trying to disassociate yourself from.
But is it ethical to essentially hide this “negative or embarrassing content”? And is it good for SEO as an industry to prevent the public from accessing information it has a legitimate interest in seeing?…
Straight-up Advice on Building a Private Blog Network from the Ground Up
After more than 8 months of development, Brent Rangen and Aaron Pike are about to graduate their private content network LinkOrbit.com from beta. For the better part of 2011, these guys have been snapping up domains, developing web…
The Posts from 2011 You Should Read Again To Do Better In 2012
I wanted to include a top 10 list but I realized that its simply impossible as there has been a countless number of posts that deserve to be seen and from which we can learn a lot for the upcoming year, so I decided to separate the post into websites, again that would be too much, so here are the top 3 websites I read and the top posts published there as well as some standalone posts that shouldn’t be missed….
Essentials To Keep In Mind When Building a Website – The SEO Point of View (Part–1/4)
A website is nothing if it’s not optimized. The role of SEO experts begins when the website is being built and continues on till much after it is ready. Early SEO interventions will go a long way in maximizing the potential of all SEO tools/elements/techniques used to optimize the site for the search engines.
Let’s take a look at the SEO elements that come into play during website development. By ensuring that they are used in the right manner, you will be improving its chances of getting higher ranking on SERPs….
Five Things to do to Bring Your Writing into 2012
Writing is hard. Even if you’re the most talented writer in the universe, crafting words into coherent sentences that are able to evoke and shape peoples thoughts and opinions, words that entertain, elate, or thrill? Its hard to do, and even harder to do on demand. No one will tell you this more than a copywriter, especially one who writes for the SEO industry. Finding the time, energy, focus, and ability to craft something you can actually be proud of, and which can be placed on a high power blog? Its not easy….
Are You a Social Media Beginner? Begin Here…
As a small business entrepreneur, your web presence should be a top priority regardless of whether your online activity is…
Go Roman! To Win At Local Search, Do What’s Natural: Act Like A Local
I think you’ll find my suggestions surprisingly simple, hardly time-consuming, and enlightening in the sense that by doing them, you’ll actually grow to understand your marketplace infinitely better than you would if you did not optimize your site for local search….
What To Do & Avoid To Make Your Job Happier In 2012
In 2012, here are a few things that we should be doing and avoiding in order to make our jobs a little bit easier, happier, and more fulfilling….
On Page SEO Elements For Success In 2012
As we move to a more social web you need to know that the on page SEO work that you do is still relevant and that you are not wasting any of your businesses precious time and resources. So what on page factors should you still pay attention to? Should you still carry out the SEO work that you have been grinding out week after week? Are the same things still important?…