We as marketers spend a lot of time worrying about our next customer. Where do they come from? Who are…
Month: April 2012
Is Your Local Business On MySpace? Should It Be?
Is MySpace at all useful for a local business, or is it a platform that should be avoided altogether?…
3 Special Steps To Deal With Keyword Difficulty
How can we make sure the keywords we choose will prove to be efficient. You see, when starting up a fresh SEO campaign, the trick is not only to find keywords with commercial value and a high search volume, but to see how difficult it is to actually rank for those keywords….
What’s the ROI?: Measurement and Valuation of Social Media Accounts as Intangible Assets.
Can accounting really be more important than control in the awesome world of social media? I’d say so. Success in social media has to be about delivering value. Doing meaningful things. Earning and deserving attention. And then, accounting for that awesome activity afterward….
How To Do An Index Audit
Combine two powerful tools — SEO Quake and Excel — to perform an index audit, identifying missing pages….
3 Ways to Maintain Meaningful Social Media Relationships
As an online marketer, its sometimes easy to lose sight of what social media is really all about: forming relationships…
Getting your LinkedIn Audience Right
Advertising on LinkedIn has more in common with advertising on Facebook than AdWords. Like Facebook, LinkedIn allows its advertisers to…
5 E-Commerce On-Site SEO Mistakes And What You Can Do About Them Now
So you want your online business to take off but it doesn’t. Or it seems to underperform.
Here are 5 typical SEO mistakes we find on e-commerce sites — and the way you can fix them right now….
My Best Writing Tools
Writing tools are highly personal. I’ll show you mine if you show me yours….
Use Comments to Increase Your Visibility
I’m not a search expert. I won’t even pretend to be one. But what I am is a communication expert….