By nature, viral videos are actively sought out and watched by thousands, often millions of people online, and so if you can create an effective one to promote your brand, surely that’s a better advert than paying for banners down the sides of websites or even paying for a spot on prime-time TV!
Think about what you want to achieve through social media and create your Social Media Goals as soon as possible.
A big reason why many blogs, businesses and websites have suffered from Google's Penguin and Panda updates this year is due to inexperienced, Black Hat, or just plain bad SEOs. If you've paid for these inexperienced, Black Hat or bad [...]
Say, you rank for a thousand keywords. So what? Is it bad or is it good? Should you be ranking for millions keywords? Or, should you be dancing a victory dance? You will not be able to navigate your data without actionable analytics reports. Unlike popular belief, the proof is not in the pudding, but in smart analysis.
User-friendly Consumption Blog posts and articles are great, but they have lost a bit of value in this era when people are pressed for time and often put off by long blocks of text. Because of this, marketers may find [...]
Given the right size of city, you may have to be very specific in your SEO and target your neighbourhood specifically.
Over the past couple months I've talked with a lot of search marketers about the impact of the Penguin update, Google's most recent change to their ranking algorithm. Many sites have been dinged for over-optimization of anchor text. Major brands [...]
For the modern SEO, it all boils down to understanding the small business and their needs and then giving them the options to help them decide what strategy will work out best for them long term.
let's toast Google for making our web surfing that little bit more unpredictable with a roundup of the Internet giant's greatest ever Search Easter Eggs
If you feel that your online business is being circled by virtual sharks in the online pool you share, the following tips can help you solidify your brand, retain and attract customers, and thrive in spite of your relentless competition.
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