Twitter Newbie: 5 Mistakes That Can Get You Blocked, Ignored or Unfollowed
It's not that difficult to navigate Twitter, but, as a new user, some basic know how to make your experience more enjoyable and productive.
Three Influencer Outreach Tactics You Might Not Have Tried…On Purpose.
You know your industry and space better than anyone. You know who your communities big-wigs and influencers are but you’re struggling to build relationships with them. Here are three tactics that can work incredibly well when done right. You might already be doing these with other people. Turn them on your targeted influencers – in a genuine way – and watch the relationships flourish.
How Bad Content Is Ruining SEO
For marketers and SEO people, duplicative, badly-written content is hurting us, because it makes it more difficult for our audience to see the good stuff (ours, of course). So here's a list of what-not-to-do that I, on behalf of all of us, am pleading you to follow.
Targeting Interest Categories in AdWords Display Advertising
Using Google AdWords Display Advertising, you can show ads to potential customers as they browse the web. There are several ways to target these customers. For example, you can select the specific sites that you want your ads to appear [...]
To A/B or Not To A/B? That Is The Question
These guidelines should help you determine which testing approach is best for your situation and how you can get started.
Kickstart your Competitor Analysis
For any business online, ranking for the terms that drive traffic to products that sell is just the first half of the battle. Ensuring you keep that valuable search traffic is just as important. Competitor analysis is a vital part of any ongoing optimization plan, especially if you rely on traffic from sought after search terms.
Google+ Authorship: Best Practices To Get A Rich Snippet In 2014
As Google continues its quest to provide its users with the most authoritative and relevant search results, the folks over at Mountain View have devised a strategy for connecting authors with their content. Their technique is called AuthorRank, and it's shaping up to change how quality content is pushed through the SERP's.
Enterprise SEO, the logical question
a matrix for Web Marketing Managers to analyze Enterprise SEO and the fundamental causes resulting in change. Additionally, we will discuss how you can apply this tool to your Search Marketing Strategy.
Make Your Site Even More Mobile Friendly with Responsive Design
Is your website optimized for mobile devices, and how flexible is it to adapt to the many different resolutions of the various smartphones and tablets on the market today? In other words, do you know how the experience will be for users viewing your website on Sony Ericsson T715 or iPad mini rumored to release in October of this year?
Women Rule the Web and Your Pocketbook
But, at least online, the glass ceiling is beginning to be shattered. Not only does social media create a level playing field, women rule the roost (80 percent!) when it comes to purchase decisions (not a surprise) and brands are turning their attention to them.
