But, at least online, the glass ceiling is beginning to be shattered. Not only does social media create a level playing field, women rule the roost (80 percent!) when it comes to purchase decisions (not a surprise) and brands are turning their attention to them….
Month: September 2012
3 Surprising Reasons Branding Makes You a Better Writer
Expand Your AdWords Remarketing Strategy with YouTube TrueView Video Ads
Two years ago YouTube launched TrueView video ads. Now Google has released TrueView ads to all AdWords accounts. Here’s how to cash in….
10 Easy Ways to Find Blog Post Topics
Sometimes you’re slumped; what to write about this time? This week? This month?
But getting ideas — the right ideas can be very easy. Here are 10 ways to do it quickly and effectively….
How To Effectively Work With A PPC Long Tail When The Tail’s Too Long
When your long tail runs into the tens of thousands of phrases before permutation, you have a problem.
The trick for a successful and comprehensive long-tail PPC strategy is to be effective. Rather than permutating every possible keyword ‘stem’ with every possible location, build your keywords and ad groups strategically….
Organic vs Paid CTR – and Who Gets The Clicks [Infographic]
SO how well does organic search perform over paid search? And who clicks those ads anyway?…
The Proper Way To Measure Social Success With Google Analytics
Social has taken the web by storm. And there’s no denying its influence in driving traffic to websites and enhancing user interaction at new levels. Here’s how to track your use….
The Definitive Guide to SEO Keyword Research
Keyword research may be the most undervalued facet of SEO. While most webmasters will happily dedicate hours to reading backlink…