Social media is about engagement. About responding fast or at least soon. About distributing your message throughout the day versus blasting once. About not spreading yourself and your staff too thin. That's where these Facebook business tools come in.
With Google hammering the point on quality home, learn how to make your site the "go to" place online
A top concern for small business owners is trying to find more customers through local and mobile search. And the numbers are there -- local search has or is poised to take over. According to the Localeze/15miles "Local Search Usage [...]
Googles newest addition is Google Tag Manager, which got published the 1st of October 2012. Google Tag Manager is a free tool that helps with many organizational problems, which may occur, when you as a marketer wish to implement different [...]
Perception is reality. While this maxim still stands as a favorite subject in debates, it is undeniable that it can be applied to certain things, even to the world of business. When it comes to marketing, branding, sales and promotion, [...]
Four areas where anyone can make, test, and track conversion improvements -- in some cases doubling revenue.
Online marketing and Search Engine Optimization are extremely volatile beasts; constantly evolving industries that can twist and turn unexpectedly, ensuring that complete mastery is always just out of reach. Because of that it seems that most of us in the [...]
Newspapers leaving Google News, Craig's Lists house stripping, and War of The Worlds telephone operators. 10 crucial, funny, striking, relevant, relaxing, or beautiful news items people in marketing, search & social should know about.
Lessons learned by an entrepreneur
What engaging your followers really looks like! It's all the rage - Social Engagement. We hear: "Gotta Engage." "Let's Get Social." For many professionals forty and over, they began their careers never having logged onto the Internet, not [...]