This article will outline how to look at your own site and know what to optimize. It will help site owners look at their site and understand what on-page changes they could or should make (or ask to be made)….
Every local business should be utilizing social media in one way or another to boost their business and build their…
Instead of leaving your prospecting to chance, you can be proactive and edit your 404 page to be helpful to your prospects rather than aggravating….
I was meeting with a friend the other day. She’s a small-business owner who I was helping out with some bits of advice. One of her biggest points of frustration is the knowledge that she needs to be creating content – but lacks the time to do it. I know this is not the first time I’ve heard this from a small or medium sized business owner so I thought it would be worthwhile to lay out some of the tactics I’ve suggested over time to overcome this dilemma….
Is social media a waste of time for traditional small businesses or are they missing out on a major opportunity? More to the point, should your business be going social and if so, why?…
Ok, those that know me well will know that I am actually very organized on paper. I have numerous spreadsheets detailing what I should be doing and when….
SEO zombie safety and awareness is everyone’s job. Be willing to do what it takes to keep the undead at bay. Be strong, search marketers. Be strong….
Not only are these things easy to fix, but you should think about them and avoid them before you go live so that you can get the most out of social media with your sites….
A headline motivates the visitor to keep reading. The best headlines are specific in nature, sometimes exclusive and clearly states the benefit of staying on the page to the reader. Some can be catchy, imply a benefit, offer a little mystery, or present a warning to reader or give a unique feature or reward if the visitor chooses to “buy into” the headline….
While there are plenty of search engine options out there, some targeted to a niche and others more broad, Google remains the most commonly used and popular on the web. The problem is that the results offered are usually so varied and the algorithm used is so complex that it can be hard to find what you are looking for without more specific keywords….