Sometimes in our industry it's quick to jump to the conclusion that if sales are down, it's time to do one of the following: a) Spend more marketing dollars b) Spend less marketing dollars In this blog post we'll talk [...]
Having managed a portfolio of social media campaigns for businesses of all sizes and types, I still continue to get asked by business owners "why should my business be on Facebook?". I answer this question with this analogy. As a [...]
Once upon a time I was a very naive, "go with the flow trust everyone" type of a kid. Nowadays I'm quite weary and sceptical towards everything people tell me which is quite hard for me especially being the free [...]
In the world of internet marketing, there is nothing more important than link building Even with the evolution of SEO and the introduction of social media as a new Google ranking metric, link building is still one of the most [...]
Some people say you never get a second chance to make a first impression. It's funny how much time and energy companies and brands devote to marketing activities when a big source of trouble is there, in front of their [...]
Today Twitter launched a keyword targeting option, drastically improving the value of their advertising products. Intent is the strongest indicator of potential interest in an advertiser's offer. For this reason, AdWords has become an unbelievably successful product; this search/intent targeting [...]
There's a number of ways to categorize your SEO efforts (on-site and off-site, for instance). In this article I want to discuss on-site SEO elements as opposed to off-site strategy. In other words, I'll provide you with tips and tools [...]
It's coming; another new Google search algorithm to contend with. This time the 'Google Merchant Quality Algorithm', announced by Google's head of search spam Matt Cutts at this year's SXSW festival, aims to penalize low and poor quality merchants in [...]
Most people in SEO have been in this situation. You're on a call with a client, discussing changes that need to be made to the site to make it SEO-friendly, when you hear the words that make your blood [...]
You dream about building links purely on the awesomeness of your website. And maybe you've earned some. I have, and it feels great to be recognized. But let's be honest-- not every website can bring something new and special to [...]
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