Twitter users originally used hashtags to categorize and identify their tweets. It became so popular that Twitter decided to integrate it into their platform and improve upon it. Hashtags are now used to categorize tweets, to help twitter users find [...]
As social capabilities mature they become like any other business process or work flow and need to be documented as such. Let me first start by saying there is such a thing as good process and bad process. I recently [...]
Perhaps one of the more troubling conundrums that SEO's face is canonicalization. Running a close second is pagination. Here's An Example You have an e-commerce website and you want to rank for "beach towels". Currently, you have a category page [...]
Different social media sites provide a different benefit for users. Having a well rounded approach to your use of these networks is key to properly utilizing them, which means targeting each with a specific approach. You have to optimize content, [...]
Let's say you are a small business owner who wants to make their brick-and-mortar store popular online. Or, let's say you are a local SEO consultant who is helping the said owner with Internet promotion. What marketing tools can you [...]
Requiring site visitors to share or like your content on social networks to gain access to premium content is a great way to increase the reach of your content. Many businesses are "gating" their online content as part of their [...]
Firefox add-ons can provide great tools for bloggers, web-designers, SEOs, and other netizens to ease their job. Some of these add-ons may be very simple while others may introduce features that can compete with professional software. Today I'm going to [...]
We all know that long tail keywords can be as valuable, if not more so, than one or two word phrases, right? It is easy to start to get traffic from them while building for something more competitive, they are [...]
In conjunction with Bing Ads product updates and Yahoo! Bing Network research that encompass my day to day job, it is with great pleasure I get to announce something that veers a little off the search path. In anticipation of [...]
The shear number of online marketing tools available at your fingertips can be pretty overwhelming. Developing a content marketing plan to increase authority, web traffic and leads is a critical step to take with any of your online marketing efforts. [...]
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