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Month: July 2013
How to Attract and Retain Your Customers using Social Media
If you’re using Social media as one of the marketing and advertising tools to build your business there are a…
What to include in your PPC Report
Your boss is expecting an AdWords performance report. Not sure what to report on? Before you get into a black…
5 Conversion Rate Optimization Case Studies
Conversion rate optimization is a science. And unlike most online marketing techniques, conversion rate optimization is not something than can…
What To Do If You Get A Bad Online Review
Do you know what one of biggest fears that small business owners have? Getting a negative online review. I think…
10 Things To Track Using Google Analytics Custom Variables
Google Analytics is an invaluable asset for any web marketing team. There are some amazing things you can do in…
Four Ways to Improve Your Integrated Marketing Campaign
If there is one thing well known brands have in common, it is that they have a strong singular message…
How to Add New Life to Existing Content
If your company’s website has a blog, keeping it updated is a priority. You constantly have to think of fresh…
Gone Fishing: The Secrets of Inbound Marketing and Link Baiting
There’s no such thing as a boring product; just bad marketing. Inbound marketing is leading the way in evolutionary customer…
Wait, No! Don’t Go! How to Get Readers to Scroll
As an online marketer, you know that most consumers find content useful. In fact, content is the awesome sauce of…