Earlier this month, Upworthy, a site that curates irresistibly sharable content, announced that it received $8 million in funding from…
Month: September 2013
The Key Elements of an Inbound Marketing Campaign: Make an Offer
At the beginning of the buying process, most visitors to your website – between 75% and 98% – aren’t ready…
6 Types of Evergreen Content Worth Creating
You’ve spent three hours researching and writing a fantastic piece of content. Seriously, if they were giving out Pulitzer’s for…
Leveraging the Power of an "Animated" Home Page Video
Video has always been a very powerful tool in marketing, but as production costs for animated video have severely decreased,…
Paid Links – The Endless Rabbit Hole
Weve all gone down the rabbit hole. You see the rabbit out of the corner of your eye and you…
The Key Elements of an Inbound Marketing Campaign: Develop Buyer Personas
Any marketing campaign has to be developed with a target audience in mind. Your inbound campaign is no different. Clearly…
Inbound 2013: SEP’s Top 5 Key Takeaways
Come together. Get Inspired. Be Remarkable. That was the tagline for Hubspot’s Inbound Marketing Conference, recently held in Boston. With…
The 5 Corner Stone Strategies for Local Search You Can’t Ignore
Prominence in the local search results is often considered the Holy Grail for bricks and mortar businesses. Targeting area-specific terms…
The Real Cost Of Adwords – 6 Calculations You Need To Know
Adwords is every marketer’s dream. It provides metrics, graphs and stats for every eventuality. There are, in fact, so many…
The 3 Step Guest Post Procedure
Do you wish to write your best guest post article? With each passing decade of blog post creation, I do…