Maintaining a local web presence for a franchise business is a challenge. Each franchise site (or microsite) has to be…
Month: April 2016
Target The Right Audience To Build Your Business
Today’s marketplace emphasizes the immediacy of the mobile moment coupled with the connection and personalization that’s now expected in the…
Think Outside the Text: How to Diversify Content for Better Visibility
Content is king. The phrase is old, but it still captures the essence of online marketing. Many marketers still focus…
9 Tips For Finding Killer Blog Topics
When I first started my blog I never thought it would be easy. I knew a lot of work was…
7 Basics To Boost College and University Website Popularity
Digital media are changing the manner in which people look for information. Brands and businesses are constantly improving their online…
7 Ways To Turn Your Employees Into An Army Of Content Creators
In a digital world where Content is considered to be king, you need to build up an army to ensure…
7 Tips To Step Up Your Social Media Marketing Strategy
Gone are the times when social media was just another networking opportunity brands could use to create a buzz. Social…
The Impact Of Segmentation On Conversions – Handy Guide For Marketers
Personalization and segmentation are the current marketing trends that are enabling marketers to reach only the interested consumer in order…
Content Marketing Best Practices
A popular misconception is that content marketing its all about blogging. While blogging is certainly an important and effective component…