Comments on: 3 Big Differences Between Bing AdCenter And Google AdWords https://www.searchenginepeople.com/blog/3-big-differences-between-bing-adcenter-and-google-adwords.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Canada's Search and Social Media Authority Thu, 30 May 2013 16:29:07 +0000 hourly 1 By: Auri https://www.searchenginepeople.com/blog/3-big-differences-between-bing-adcenter-and-google-adwords.html/comment-page-1#comment-86588 Sat, 23 Jul 2011 15:57:24 +0000 https://www.searchenginepeople.com/?p=17412#comment-86588 Hey Scott,

Are you sure about your argument 2? In Google you are able to target your add based on language, location and network. This means that if you want to only target your adds to a specific region or even as specific as a neighborhood, you can do that. This is possible precisely because of the IP recognition. how much control could you ever get? Check it out: http://blog.performable.com/the-optimizer%E2%80%99s-guide-to-google-adwords-location-targeting/

The demographics argument is an interesting one though that I did not think of before.

Best Regards,
Auri

]]> By: Eitan https://www.searchenginepeople.com/blog/3-big-differences-between-bing-adcenter-and-google-adwords.html/comment-page-1#comment-83580 Tue, 12 Jul 2011 19:10:32 +0000 https://www.searchenginepeople.com/?p=17412#comment-83580 Not so long ago someone told me that for most part Yahoo ads had better conversion rates than Google. I than checked it with most of my clients analytics statistics just to discover that when referring to PPC this general statement was found to be true on most campaigns. Could you see this pattern or was it only a coincidence?
Anyway – where can I target ads to certain demographics? I’ve never found such settings with both Google and Bing Ads. I thought it was only available with Facebook that shows you custom ads once you are connected. How does Google know the age or gender of anonymous when he or she is disconnected from the relevant account?

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