https://www.searchenginepeople.com/blog/5-content-marketing-mistakes-need-avoid.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Canada's Search and Social Media Authority Sat, 28 Jan 2017 01:34:23 +0000 hourly 1 https://www.searchenginepeople.com/blog/5-content-marketing-mistakes-need-avoid.html/comment-page-1#comment-1076467 Mon, 28 Nov 2016 22:11:35 +0000 https://www.searchenginepeople.com?p=65286&preview_id=65286#comment-1076467 I couldn’t agree more with the first point. It always comes as a surprise to my clients when I ask them about their ideal customer and build up an ideal profile and create an avatar. I’ve very much taken it to my heart myself though I haven’t as yet created a life-size figure in my office like I understand certain companies across the pool have done!

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