Comments on: 5 Situations Where You’re Better Off Without AMP

By: Matt

Matt — Wed, 28 Dec 2016 03:06:43 +0000

Only instances I can think of where AMP could be argued an essential. ESPN, ABC, and those media giants who post thousands of articles benefit from AMP because it gives their millions of subscribers “slight” increase in user experience with load times. But for many of us, it does not serve much of a purpose and as you highlighted, can be a pain to implement into our sites. This is a ‘is the effort worth the reward’ type of scenarios. Thanks for the insight, good stuff.

By: Aslam

Aslam — Mon, 05 Dec 2016 18:11:02 +0000

Nice to hear some reasons why NOT to AMP. We have a lot of clients on WordPress and that created some issues when planning out how to AMP their sites. We had to use a subdomain and WMT verification to pull it off. Nice article.

By: Marlene

Marlene — Fri, 02 Dec 2016 20:13:40 +0000

Hello, thank you for the post! I’m wondering what you mean when you write “People searching from a smartphone outside the USA won’t see your AMP pages”. My website is in French and my AMP traffic coming from Google France has been skyrocketing the past two months (100% increase in AMP traffic, 15% increase in overall site traffic). On one of my sites (a travel blog), 20% of the page views happen on AMP.

I’m mostly concerned about the bounce rate on AMP, which is dramatically high as far as I’m concerned!