Comments on: 7 Common Google AdWords Advertising Mistakes https://www.searchenginepeople.com/blog/7-adwords-mistakes.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Canada's Search and Social Media Authority Thu, 30 May 2013 19:46:33 +0000 hourly 1 By: David Bain https://www.searchenginepeople.com/blog/7-adwords-mistakes.html/comment-page-1#comment-79699 Tue, 21 Jun 2011 13:01:33 +0000 https://www.searchenginepeople.com/?p=15934#comment-79699 In reply to Alan Mitchell.

Indeed Alan! If people just take a little time to focus on ad conversion rates a loss making campaign can be quickly turned around!

]]> By: Alan Mitchell https://www.searchenginepeople.com/blog/7-adwords-mistakes.html/comment-page-1#comment-79697 Tue, 21 Jun 2011 11:32:40 +0000 https://www.searchenginepeople.com/?p=15934#comment-79697 Hi David,

I completely agree with your fourth point – not tailoring ads to keyword phrases. I did some analysis on the travel industry in Australia, and found that few advertisers really take the time to match their ads to keywords:

http://www.calculatemarketing.com/blog/techniques/relevancy-the-holy-grail-of-ppc/

Despite PPC being apparently ‘saturated’, there are still massive opportunities everywhere.

Alan

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