Comments on: The 7 Most Common AdWords Mistakes You Will Want To Avoid

By: Chris Gough

Chris Gough — Sat, 10 Sep 2011 07:51:19 +0000

As an agency side AdWords user, I think that one of the core areas that new users need to be particularly careful with is broad match keywords. Google will match you against an abundance of irrelevant terms that will drive massive impression totals but deliver little relevant traffic. Maintaining negatives and monitoring broad match search terms is therefore fundamental in running a profitable campaign.

By: Colt Newman

Colt Newman — Thu, 08 Sep 2011 16:03:34 +0000

One of the problems I have found with Adwords is, a lot of money goes down the drain before the whole things makes sense. Maybe some people are lucky, but I spent my first $500 on learning what works and what doesn’t.

Your article gives a general guideline, but each niche is unique. Maybe you can write a post about advertisement logic and the psychology of those that view the Google Ads.

By: Ross Taylor

Ross Taylor — Tue, 06 Sep 2011 21:36:47 +0000

Nice one, Adrian. The biggest issue I see is number five, people sending paid traffic to pages that will never convert. I haven’t played around with AdWords Express yet, but it’s reasons like this small business owners need people like you. The AdWords setup process just doesn’t spell out things like this and it’s easy for small biz owners to get frustrated and write off AdWords forever.

By: CSpeno

CSpeno — Tue, 06 Sep 2011 21:26:18 +0000

Thanks for this article. I started using adwords a few months ago, but I have to be honest in saying that I have not invested enough time in improving them and assessing their success. I do know that I need to work on my landing page. These are all good suggestions. I also shared this on my Facebook Business page.

Keep the information coming. It is a real time-saver for those of us that are trying to figure out ad words and SEO.